Oaks started the new business strategy focused three-dimensional war – Oaks air
< BR> HC Home Network News
: Air-conditioning market, which products play a key role this year, which would have sprung up everywhere to continue to lead the company? Product non-
Inverter air conditioner
None other than the enterprise is the emergence of new fissile camp, from the United States, and Oaks, Haier established three brands will co-pilot frequency luxury fleet, and launched a new domestic air conditioner market hot. During the Spring Festival this year, a number of air-conditioning business
Marketing
Personnel exchanges at the party, air-conditioning market trend this year given the "folk version" of predicting trends. This reporter learned that, due to fixed-frequency energy efficiency policies to be canceled, re-escalation of energy efficiency standards promulgated, and the use of inverter air conditioner "
Appliances to the countryside
"Policy was state support, which will fully promote the inverter air conditioner in the market level, on the fixed-frequency air-conditioning
Sell
Have a strong impact. Cold launched since 2010, the United States for 3 consecutive increase inverter air conditioner sales targets, while Oaks also clearly put forward the "conversion sold 1 million units, more than 20% frequency share" of the milestones.
New blowout <BR> inverter air conditioner
<BR> This year, inverter air conditioner to the countryside, fixed-frequency energy efficiency upgrades, energy-efficient subsidies to cancel the promotion, market development, the focus will eventually gathered in the inverter air conditioner on, it makes the product received policy support from the business to a new blitz stage of development, the industry has therefore entered a new turning point. Insiders pointed out that the development of inverter air conditioner has been from the previous enterprise market, and into this year's Policy Market. Thus, the power companies plus government support, the popularity of the power inverter air conditioner will shortly end market fully blowout. Reporter
Suning
, Gome, five-star, medium and large home appliance chain stores such as that the United States, the Oaks, Haier and other major brands of domestic exhibition, there are a large number of frequency machine display and sales. Some brands of Purchasing Guide told reporters that the current business-to-month performance evaluation of Purchasing Guide, both on the frequency machine sales have specific requirements, some 10%, while others are up to 30% or more. And two years ago, domestic inverter air conditioner is the rapid growth of camp. In addition to
Matsushita
, Mitsubishi Electric and other companies, the United States, and Oaks, Haier and other enterprises have also made power. In addition, Hitachi, Toshiba, Fujitsu also took the opportunity to seize foreign Frequency cake. Similarly a 1.5 inverter air conditioner, in just one year, due to Oaks, the other leader of the United States to join, make products prices decline more than 20%. Oaks a 1.5 conversion price of less than 3,000 air-conditioning, a market top-selling products. Some consumers said that more large companies launch frequency products, increased choices, but also dragged down the market price of the product. The trade means that the Oaks and other large enterprises to join in the speed competition, but also will promote the conversion industry matures and the market improved. After all, the current market demand for diversified and personalized features, more business to differentiate products and competitiveness of participation lead. Experts predict that this year's domestic inverter air conditioner market share from 17% in 2009 to 35%, and the next two years, the share of inverter air conditioner will exceed 60% of the market scale will exceed 14 million sets. Undoubtedly, this will give the market an existing air-conditioning businesses large frequency .
<BR> Oaks aggregation strategy
<BR> Air conditioning industry in the country, people are not familiar with the brand for the Oaks. Whether to launch air conditioning year
Price war
Significantly lower the price of domestic air conditioning industry for more than 30%, promoted into the air from the luxury homes of ordinary people. Or appliances to the countryside to implement the following, Oaks first to the "triple-straight down 33% subsidy, 10 years for repair," started the war popularity of the rural air conditioner market. Last year, the Oaks once again false start conversion market to launch the three core technology storm frequency to ultra-low prices, three energy-efficient products, green freon cooling media, the new market and product strengths, re-opened the domestic market Frequency Huimin popular banner. Relying on the market, the high sensitivity and its ability to integrate the powerful resources, Oaks has been playing a pattern of domestic air conditioning industry and the industry adapted the role of the new strong force. In just 15 years, the Oaks into the air conditioner market from the initial market ranked among the last, and now successfully become one of the first Army air-conditioning industry, market size, competitiveness of successfully staged a "Cinderella become Slipper owner "of the reality version of fairy tales. It is understood that the core technology research and development from the upstream to the professional development of team building, and a sound frequency product layout, flexible, appropriate marketing, inverter air conditioner market in China around the popularity of Oaks launched from upstream to downstream, from technology to human resources , from product to marketing, they established a focus on consumer demand-oriented strategy.
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