Nike Air Max – 1064nm diode laser module – 830nm diode laser module
Overview
The Nike Air Max shoe uses a large air cushioning unit at the heel which is visible from the side of the midsole in most models. Different types of Air Max cushioning include “Air Max2” which does not have the “holes” in the cushioning unit and is of high pressure, “Tube Air” which is visible in several small circles on the midsole of the shoe, “Total Air” which is basically just another word for full Air Max cushioning, “Tuned Air,” which is a system of individual pods supposedly “tuned” to different areas of the foot. Air in the early 1990s which was visible through the bottom of the shoe (although smaller portions of Air units are visible through the bottom of many Air Max models) and another type of Air cushioning is the low profile and very responsive “Zoom Air.”
History
Especially sought after models (according to Nike’s History of Air advertising) include:
Air Max I – 1987
Air Max II (commonly known as Air Max Light) – 1989
Air Max III (commonly known as Air Max 90) – 1990
Air Max IV (commonly known as Air Max BW or Air Max Classic) – 1991
Air Max ST – 1992
Air Max 270 (commonly known as Air Max 93) – 1993
Air Max 2 Charles Barkley 34 (commonly known as Air Max CB 34) – 1994
Air Total Max (commonly known as Air Max 95) – 1995
Air Max 96 – 1996
Air Max 97
Air Max 98
Air Max 98 II
Air Max 99
Air Max Deluxe
Air Max 2000
Air Max Plus (commonly known as Air Max TN)
Air Max Ltd – 2002
Air Max 2003
Air Max 2004
Air Max 360 – 2006
Air Max 360 – 2007
Air Max Elite
Air Max 2009
The 1993 model was the first to have the fully visible heel Air unit that was visible in the back as well as on the sides, and the 1995 model was the first to feature visible forefoot Air. The 1997 model was the first to include a full length Air bag. There is also new 2008 edition of the Air Max 180.
Culture and fashion
Air Max IV/BW in its original “Persian Blue” colourway
The shoe has aged well since its introduction. The shoe is popular among underground and known groups.
In the last few years with the internet gaining more popularity among the youth, AirMax has gone into a new phase. Websites and shops have been set up to sell custom Airmaxes. This often involves painting the AirMax to give it a unique color.
Due to its cushion, the shoe is a popular clothing item in Hip Hop Culture and among gabber music fans.
Air Max Light
Originally released in 1989 as the Air Max II, the Air Max Light was intended as a successor to the Air Max. It weighed less than than the original, achieved by replacing the forefoot polyurethane midsole with one made from phylon. Marketed as a performance running shoe, the Light would eventually be overshadowed by the Air Max III, now known as the Air Max 90.
Re-released in 2007, the Light continues to release in both retro and new colourways. JD Sports had an advertising campaign using the word Swoosh, presumably in keeping with the original print advertisements.
Air Max 90
Air Max 90 CL
Leather Air max 90
Known as the Air Max III until 2000, when it was reissued taking its name from the year of its launch year. The original colourway of white/black/cool grey with infrared was chosen to exaggerate the thickness of the sole air unit. The AM90 is especially popular in Europe.
Air Max 95
The Air Max 95 was based on the human anatomy, with the spine of the shoe resembling the human spine and the original materials to represent skin etc. Although stores were reluctant to stock this shoe because of its high technology and hence high price tag, they took a chance and it became the first shoe to be more than 100.00 sold in JD Sports. However they are often replicated and sold on the Internet for a small fraction of cost.
According to a new police database, the footwear of choice for criminals are Nikes with Nike Air Max 95s being the most popular.
Air Max cushioning has been used in shoes for almost all sports by now including basketball, cross training, golf, casual shoes, sandals, tennis, etc.; however the “Nike Air Max” is always a running shoe. An example of a basketball shoe would be “Air Max Uptempo.”
The product was referenced in the hip hop song Hate It or Love It by The Game, which was a worldwide top 10 hit in 2005.
Air Max 360
2006 Nike Air Max 360
Nike Air Max 90 x 360 Hybrid
On 21 January 2006 Nike launched the Air Max 360, a new shoe design that utilized Max Air throughout the shoes midsole.
In September 2006 Nike introduced a special ‘one time only pack’ which fused the 360 model with three classics. The three shoes used were the Air Max 90, Air Max 95, and Air Max 97. For this special release, the design of the 360 sole was used in place of the normal sole of the three classics. The shoes were released in the three original colors: red for the Air Max 90, green/yellow for the Air Max 95, and grey/silver for the Air Max 97. Like other Air Max releases, deluxe editions were also produced. These deluxe editions lasted for about 500 miles (800 km) before their shock absorbing properties deteriorated. The use of ‘360’ of air cushioning is meant to ensure the shoes longevity.
References
^ Jon Clements (2007-06-27), “YOU’RE NIKED!”, Daily Mirror (Mirror.co.uk), http://www.mirror.co.uk/news/topstories/2007/06/27/you-re-niked–89520-19361891/, retrieved 05 June 2009
External links
Official site of Nike.
v d e
Nike, Inc.
Corporate directors
John G. Connors Jill Ker Conway Timothy D. Cook Ralph F. DeNunzio Alan B. Graf Douglas G. fouser Jeanne P. Jackson Phil Knight Mark Parker Orin C. Smith John Thompson
Assets and products
Air Jordan Air Melo Line Cole Haan Converse Exeter Brands Group Hurley Nike Air Max Nike Considered Nike Free Nike Golf Nike Mercurial Vapor Nike Shox Nike SB Swoosh Team Starter Nike Total 90 Umbro
Annual revenue: $16 billion USD (9.5% FY 2005) Employees: 26,900 Stock symbol: NYSE: NKE Website: www.nike.com
Categories: Nike brands | 1987 introductionsHidden categories: Articles lacking reliable references from June 2009 | Articles that may contain original research from June 2009 | Articles with a promotional tone from April 2009 | All articles with a promotional tone | Articles needing cleanup from June 2009 | All pages needing cleanup
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