How to Make the Most of Vehicle Signwriting
Every business, sooner or later needs, its own fleet. Whether that is a large number of commercial vehicles or a single company car with your slogan and website designed and written onto it. Nowadays, with the high number of channels through which you can create brand awareness, it’s difficult to know what to put on a vehicle.
Should it be a simple message and e-mail address? A phone number and tasteful design with the company’s logo? Or something humorous and memorable? There is no short answer to this question. Different things work for different companies, so the main thing to consider is what services you offer and how you would like your business to be portrayed. A fun, funky design will be eye-catching and represent a modern and relaxed approach to business, whereas a polished logo and brief message will present a more formal image.
It’s also important not to make sure the design is simple. Trying to squeeze too much information onto your vehicle will make it look cluttered and defeat the object of the signwriting, which is to create a clear, at-a-glance message about your services.
Then there’s your contact details. Should you use phone, e-mail, fax, a social media page? Again, there’s no right or wrong answer but you should bear in mind your audience. Are your services aimed at a younger market, who will be connected to and frequent users of social media, or an older audience who may prefer contact via phone?
Vehicle signwriting is something that needs to be considered thoroughly. Remember, you are representing your brand on the road, wherever you go. If you’re looking for vehicle signwriting in Kent, contact your local signwriting business for details.
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