The overall trend of kitchen appliances
The overall trend of the kitchen appliance home appliance industry, where most of the gold mine? Under the authority of the department's investigation revealed that the whole kitchen in the home ownership rate of urban residents has reached 6.8%, the overall market is not the end of the kitchen in the city is expected to buy 5 years was 29%. According to our calculation of 100 million urban households, the next 5 years the whole city in China expected to buy the kitchen to reach 29 million units total, an average annual 5.8 million units or so, has seen its market very attractive. Public Brand competition in recent years, the domestic appliance industry profits diluted, diversification is the trend going. But compared to other home appliances for kitchen appliances and cabinets for set in one, its profit is relatively much more abundant. China's home appliance business is a lot of value it profitable market moving into a whole kitchen.
Little Swan, Haier and back in a few years into the whole kitchen before the market this year, Haier has invested 183 million yuan to build a new Asia's largest production base of the whole kitchen. Early in the kitchen industry and some famous enterprises such as Shuaikang, Bunta, Chunlan, Aucma have also involved. Some well-known foreign brands to do the whole kitchen is also optimistic about the domestic market in September this year, formally announced to enter the China Electrolux kitchen appliances.
Into the main brand and network
According to introduction, "Kitchen" should be kitchen appliances, kitchen appliances and other systems with as a whole, that the overall configuration, the overall design, the overall construction of decoration, including cabinets, range hoods, gas stoves, disinfecting cabinets, dishwasher , toaster and so on. Is the core of the overall kitchen appliances, kitchen gas appliance not only will not affect the core piece of product, it will drive the core product in parallel.
Industry sources say that the course of development of enterprises from the kitchen can be seen, a strong brand support, excellent range of marketing network, is to ensure the healthy development of the kitchen-invested enterprises a strong foundation. At this point, the first to succeed, whoever may be leading the way.
Looking forward to "leading"
Haier has long made the operating principle of the whole kitchen. Kitchen main product is the core of the stove, but after all, the whole kitchen is not a mature industry, the stars twinkle in the situation of looking forward to a bright moon, the market competition mechanism would temper the "kitchen" sector leader.
The development of the whole kitchen, obviously can not do without the "whole" thinking and pursuit. Enterprises not only have good kitchen of the main products (such as gas stoves), must also be in the water heater, cabinets, disinfection cabinets, dishwasher, toaster, and all kinds of home accessories and related products are quite competitive.
I am an expert from Cheap On Sales, usually analyzes all kind of industries situation, such as wire rope grips , pvc pipe clamps.
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