Sham Hainer: Innovation marketing model to seize market opportunities
10 years, bottled water, drinking water accounts for the major markets in Chinese cities, institutions, the Office of Drinking Water, Office Office of drinking water, household water, commercial premises consumption of drinking water, form the vast majority of the four major drinking water by bottled water solution, only a small amount of is by water boilers, electric kettle to solve drinking water problems, and for a great come from behind to-drink machine, water purifier products, compared to other water ways, the market share currently boast.
However, the market accounts for the absolute water is bottled water is not required by the market, is not that an inevitable trend in the market is not satisfying people's drinking habits and knowledge about the water after a rational choice. To answer this question, it will have on people drinking habits and drinking way to do an about.
The mid 90s of last century, the rise of bottled water in large cities since then, gradually leave the city people to drink well water, tap water, "raw water" era, drink the water purification equipment handled by the "pure water", but then gradually impact on small and medium cities, drink bottled water as a universal phenomenon. Away from home, bottled water would bear the brunt of the. Of course, for economic conditions and the water used to drink boiled tap water or a lot can be said is still the mainstream form, especially in the home drinking water. Through direct drink machine, water purifier to solve work and life drinking problems, counting from the time of the domestic appeared, has been a lot, although currently still in non-mainstream status, but its functionality, security, has revealed a positive trend to replace the barrel installation of water only a matter of time. Castle Peak not cover the river from flowing eastward.
Direct drink machine, water purifier originated in the early 80s of last century the United States, because bottled water has more benefits than no secondary pollution, convenience, safety, health and so on, direct drinking machine, water purifier products in the international market The development is already quite mature and widely welcomed by consumers. In Europe and the United States, Japan, Korea and other countries, direct drink machine, water purifier penetration has reached 70%. Although our low rate of less than about 15%, but with the economic development and improvement of living standards, increasing demand for health, water purifier, direct drinking machine has entered the ordinary household, for example, Shenzhen is the water purifier market, drink straight relatively high prevalence cities, earlier media reports, Sham Shui Po Sham Group, contains a large water company in Shenzhen on the construction of the civil service community?? Shenzhen Meilin Village, direct drinking water project , and in recent years, the company has also established a model of Shenzhen market, sales of China and South Korea co-production of water purifiers and drink straight, rumored to users and businesses are also a good response.
Indeed, even this fairly good market feedback to the business with confidence, but market share, known degree, reputation, loyalty and other aspects, and the current reality, after all, there is a huge contrast. The reason is nothing but the producers mixed; with the size and brand of the enterprise less; have technology development capability of small enterprises; plus marketing model backward, poor marketing and consumer drinking habits can not and once the change, etc. factors make the current water market is still "a barrel of dominance" pattern, but to break this pattern, so that drinking water purification products to the market trend of the road, the key step is to start from marketing to sales occupation of the consumer mind, in order to innovative marketing model the product (service) and consumers closely linked.
Guangdong and Zhejiang is a water purification product development, production and gathering place, the Chinese water brands such as beauty products, Qin Yuan, Deep Hainer, and so from the spring to produce the two places. With Hainan liters and many second and third tier brands more competitive market. As a result, branding, innovative marketing to expand their market to become a plus point.
Market information and media information that innovation in the style all their own marketing, leasing, Sham Hainer of community represented by a variety of channel marketing models and engineering + product profitability model, creating a water purifier, direct drinking machine spread to 1000 10 000 of the new situation created a building for the dealers have is better, others do not and some beautiful "future", and as producers, as well as distributors, consumers, as long as you were in all enjoy a unique , profitability and peace of mind "model victory" will bring abundance results.
I am an expert from China Crafts Suppliers, usually analyzes all kind of industries situation, such as metal driveway gate , field gate hinges.
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