Flash Banner Design: Five Things to Remember
Flash banner design is a precarious business. Due to their relative sophistication there’s a lot that can go wrong with flash banners. Most Internet marketing companies will recommend static banners, however when the right care is taken flash banners can be just as effective. The following is a list of five things to avoid when designing a flash banner:
- First and foremost you need to limit the file size. Many people are tempted to go all out with their flash banners with live action video and music but these are simply impractical. A flash banner that loads slowly, causes the parent page to load slowly or fails to load at all is a useless banner.
- Simple images and text are the cornerstone of good flash banner design. Minimize the amount of text you use or you’ll have to scroll it quicker than people can read comfortably.
- Always give people the option to pause or close your flash banner! People don’t go online to look at flash banners; they tolerate it as a necessary evil. Even the most discreet flash banners can be pretty distracting if you’re trying to read some text on the page nearby. Don’t make your customers resent you; let them turn the darn thing off.
- If you want to build a strong brand you need to use your company imagery as part of your flash banner design. That means logo, colors, slogan etc. Repeat exposure to this imagery is what will build brand recognition so include it in all your promotional material.
- Flash banner design is unique from other forms of advertizing media in that it is interactive. However many people won’t click on a flash banner unless they are invited to, so make sure to include a call to action, a little icon saying ‘Find out more’ is sufficient.
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