Landing Page Design: 5 Things to Remember
Landing page design is something that often gets overlooked when marketing campaigns are being planned. The first stage of any online marketing campaign is creating traffic so marketers tend to focus on Google ad words campaigns, web banners, SEO, social media, etc. This is a real mistake because traffic itself isn’t worth a dime. The real thing to chase is conversions and you’ll need a good landing page to secure them. Let’s look at five things to remember when planning your landing page design:
1. Modern businesses are finally starting to realize the importance of branding. If you want to create a memorable brand you need to use the same aesthetic across all of the materials that your business publishes. That way when your customers arrive at your landing page design they’ll immediately know they’ve come to the right place.
2. Be wary of the technical specifics of your landing page design, especially file size. Flash animation doesn’t impress anyone anymore and causes pages to load slowly, so don’t bother with it. Focus on providing compelling text instead.
3. Use bright colorful imagery. Never include text within an image within it in case it fails to load. Your text is important not only for persuading your customers but also to get the attention of Google. Google’s robots need to be able to read what’s on your page in order to determine how relevant it is.
4. More than any other factor it is your text that will sell your product. Imagine your potential customers and write to them directly. For example if you sell vacations write something like ‘Need to get away? Thousands of destinations on offer!’
5. Selling over the Internet is made infinitely more difficult by the number of scams there are going around. Win peoples trust by giving away something for free. Free trials, money back guarantees and software are a few things that impress people.
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