A Few Simple Tricks to Maximize Your SEO Success
If you own a local business with a website, you really want people to be able to find you through the search engines. Given below are a few local SEO tips that will help you on your way to higher rankings.
One of the simplest methods you can use for local SEO is writing optimized classified ads. This is a very easy way to use the local searches because the major search engines typically favor those kinds of sites when you use them and you will increase your chances of having local traffic get sent to your site. Starting off, you should aim at Craigslist, which happens to be the most popular classified site out there. Posting SEO’d ads on Craigslist regularly is something that you need to do. Your ads need to be targeted specifically for your market. The ad should be simple and not loud. When you write your ads you should focus on your title because this is what will get people to read it. Use your keyword phrase in the title along with your city and state. You can treat the craigslist ad as your landing page, because many times you will notice that it will even outrank your main site. The main goal you should have when you use Craigslist is sending targeted traffic to your website, which is just good strategy. USFreeAds is another highly ranked classifieds site that you can use–it won’t work as well as Craigslist but it can get the job done. What you need to do is send traffic specifically to your best offer through these classifieds sites (though piggy backing off of those sites traffic is also an option).
If search engine optimization is something you’ve been doing for some time, you know that title tags need to be focused on. New marketers are quick to forget the importance of title tags, but they can actually help you achieve a higher ranking. If you hope to get the most out of local SEO, you need to pay attention to the title tag. An interesting part about local searches is the lack of competition as compared to broad based keywords.
So when you’re writing the title tag for your web page, make sure that it contains your targeted keywords along with your city and your state. This lets the search engines know right away who you’re targeting. This is the most important aspect of SEO and you can’t ignore it. You will also want to make sure you use a minimum amount of keywords in your title tag so as to keep to things simple.
You will also want to make sure every page your site has lists your address. This is one simple factor that can play a major role in convincing the search engines to rank you better. What should you put on there? Along with your business address and telephone number, you cannot forget to add your zip code. You’ll then reveal yourself to be going after local searches and that makes it easy for the searches.
All in all, you can go far if you use these SEO techniques, but you must do them correctly if you hope for them to work.
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