Gome Guangzhou to build "the first Chinese home appliance store" – the
Also roll out two stores within the core business district
"
States United States
Will be invested in the operation of about 10 billion to build in Guangzhou China
Home Appliances
The first chain store. "Yesterday (April 27, 2007), made a special trip from Beijing Disui the country in meeting with U.S. Vice President Wang Junzhou reporter said that the point of view from the home appliance stores, was in Guangzhou who was South; was South who may be the world ! To this end, States United States have been identified within the strategy, choose Guangzhou as a starting point, strive to ending the core business district of South China.
Fight Milky Way
Wang Junzhou said before this year, the country entered the United States in the formulation of the Guangzhou South China market, the overall channel layout is "encircling the cities" strategy, that is surrounded by Guangzhou to surrounding areas, central business district at the edge of distribution to achieve the home appliance chain stores in expansion. Entered after 2007, after four years of bedding and re-adjust the channel strategy, the time is ripe, ending the war must be completed in the core business district.
"This time the first shop in the country the United States and China to lock in the Guangzhou Tianhe
Business
Victory Square, central axial region, operating at about 1 billion yuan into U.S. history, the country's latest record of a single store operation. "Guangzhou, China general manager of the high cluster, said the United States, Victory in the original shop floor based on the increase of negative one, two, three, four, operating area of 1.5 million square meters, with annual sales of 800 million yuan to set goals. This China's home appliance market will be the largest so far the single family
Electrical
And
Consumption
Electronic
Retail stores.
Industry analysts said, on May 1 will debut the first store in the country the United States and China to large and all categories and line extensions to differentiate their business. However, the only country in the United States within days of Hebei circle, there Ego Mall, Shipaiqiao shop, Tianhe City Mall, Tianhe East Mall, and several days of Hebei mall stores, same country the U.S. system is good in Paradise Plaza, there is also the flagship store , together with the three stores of Suning Appliance, less than five square kilometers have more than ten large home appliance chain stores, intensity rarely seen in the industry. Therefore, a channel between the business, "melee" inevitable.
Cartel
For their territories, Wang Junzhou, said in Beijing Madian and Ahn Jung-bridge, single-country U.S. had six stores, all kinds of home appliances stores in Mong Kok, Hong Kong has more than 20, so that everywhere where large crowds of people can be brought together, do not worry about competition from neighboring stores, but not too much to consider so-called "fight" issue. Country United States has even directly, "market competition is a zero-sum game, in the core business district of the steadily advancing to let competitors bleak."
GOME said Wu Bo, General Manager of South China, in addition to opening the first store in Guangzhou, the country the United States will also roll out two core business district in Guangzhou within the store. In the absence of businesses willing to withdraw from the Tianhe City, the country past the United States
Lease
Model impossible to use the fourth floor with 3,000 square meters has Tianhe City, Tianhe City hypermarket stores after three months of negotiations, finally through the adoption of "joint management, shared them" model, which led to forming an alliance with the first case of household appliances achieved Gome entered Teemall. The two sides with
Gymnastics
As is the Tianhe City department store will sell its management rights to the Gome Appliance, which operate independently, each city department stores to the Milky Way retained certain amount of business profits, the first phase of the contract for five years. Wang Junzhou that the
Cooperation
Gome will provide a reference for future high-speed expansion.
Wu Bo also said the Beijing Road Pedestrian Street is the old city of Guangzhou, the traditional business center, daily flow of up to 50 million people, Guangzhou China, Beijing Road, Hong Kong, the United States also signed a cooperation intention City, successfully entered the traditional core of Beijing Road business district to fill the country the United States in the Beijing Road shopping district of the blank gold. Country beauty yesterday (April 27, 2007) that will be Victory, Tianhe District, Beijing Road, built the "golden three-city", the total business area of the three stores total more than 25,000 square meters, is expected to reach 1.2 billion in annual sales alone, created by the three store revenues are expected to exceed the same city on the overall sales of any competitor.
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