The Best Design Practices for Newsletter Printing
Whenever businesses invest in newsletter printing, their typical goal is of course to convince readers to respond specifically to a marketing message. The problem though with some of the amateurs out there in printing newsletters is that they fail to design the “call to action” messages properly.
Call to action messages or sections are those specific areas in color newsletter printing that actively convince people to respond to the main message of the print. If you can design these things properly you can increase the success and response rate from your color newsletters more readily. So if you are serious about succeeding in marketing with your color newsletters, just follow on through the tips and tricks below.
1. Use a text box or shaped area – Dividing the call to action into its own separate element in your color newsletter printing is the first initial step that one must do to actually mark your color flyers for attention. By having that area marked separately in your custom newsletters, you already help people find it more easily. Turn the box into another shape and you can even make them more distinct and highly visible. By getting readers to pay attention, you should be well on your way to convincing people effectively in your color newsletters.
2. Use lines and arrows to “point” to the message – Arrows, lines and even certain symbols are ideal to actually use for emphasizing your call to action elements in a newsletter. By placing these all around the vicinity of your call to action elements, you subtly suggest to readers to pay more attention to certain areas. Sometimes this can act on a subconscious level giving you a really great and simple way to convince people about your marketing message and really make them act on it.
3. Use a short and easy to understand headline – Also, it is a good idea for you to use short and easy to understand headlines for your call to action elements. You do not need a whole page or a novella to convince them about your marketing message.
With just a headline that is 4-5 words wrong and of course the right choice of words you can easily make your call to action elements more effective. People often bored and ignore long novella like headlines and text in general. So make yours more short, sweet and interesting and you will reap the benefits from them more immediately
4. Format with the simplest and clearest fonts – Another important design practice that you should remember is with the use of fonts. While most advertisements pride themselves in using exotic fonts, it is very important that you do not use them in your marketing newsletters. Clean and simple sans serif fonts are best for your headlines and of course using serif fonts are best of your body text. Cleaner and simpler text should help you gain more people to pay attention to your marketing messages. So try to reign in some of that wild activity and use simpler fonts that are more effective.
So those are your best formatting and design rules for printing newsletters and its call to action element. By using all these steps into one manageable newsletter printing campaign, things should get easier and faster for your marketing efforts. Good luck!
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