Cold Calling learn to do it right or how to prevent it
Cold calling for some people is a necessary evil. I gather that it is an concept whose time has passed, but in this article I am going to contact it from both perspectives. For those who have no way around it, I am going to give some tips for doing it more competently. For those who are looking for an backup, I am going to disclose you the way of the digital age.
What is cold calling?
According to wikipedia, it is defined as “the process of approaching anticipated customers or clients, as usual by way of telephone, who were not expecting such an interaction. The word “cold” is used on account of the individual receiving the approach is not expecting a call or has not particularly asked to be contacted by a sales guy. There are other types of cold calling, such as face to face, but for this article, I will only deal with phone approach.
The earliest in order, and I gather most important thing to remember is that your purpose of an action for the earliest in order approach is not to make a sale. Only 2% of sales are made on the first contact. Your purpose of an action on the earliest in order call is just to get your foot in the door, make an approach and get something set up for a follow up.
Cold calling tip number 2 is to be prepared and be professional. The final factor that you want to do is slip all over your self and make a harmful impresresulter, this is your first impression and thus the most valuable. If you come across business like and professional, you are half way there.
Cold calling tip number 3 is to have an blueprint ready in body or mind of what you want to say and the points that you want to make. This is even more considerable if you are new at this. It is easy to get off track and to forget the points that you want to make. There will be a lot of times when you don’t get this far. When you do, you want to make sure to be prepared to sound polished and get your best selling points across.
Cold Calling tip number 4 is, whatever you do, do not to forget to get the person’s contact information and to set up a follow up. Remember, only 2% of sales are made on the first contact, you need multiple contacts with that human being or business if you want to make a sale.
Below are some numbers that were sent to me recently that you might want to keep in mind.
– 48% of sales people never follow up with a prospect
– 25% of sales people make a second call and stop
– 12% of sales people only make 3 contacts and stop
– Only 10% of sales people make more than 3 contacts
– 2% of sales are made on the earliest in order call
– 3% of sales are made on the 2nd approach
– 5% of sales are made on the 3rd call
– 10% of sales are made on the 4th call
– 80% of sales are made on the 5th to 12th contact
Cold calling alternative
The art of cold calling was first perfected in a different day and time. At that time Al Gore had not discovered the Internet (LOL). There was no Facebook where you could reach out to over a half billion people worldwide. There was no twitter and the term social media market had not yet been conceived. In today’s world, you can advertise your services worldwide and let customers find you.
Those five to twelve contacts that you need to make 80% of your sales can all happen while you are asleep. Now, I don’t know about you, but this ways sounds a whole lot easier to me. If you like the sound of this or if you want an alternative to cold calling, you have a choice. To find out how you can blow away the competition without cold calling, go ahead and click the link. We all would like to be home from business
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