Grossly, six-way ears that clerk to the market to see what? – Auto Door Controll
Expression not only need good business people, they need a Big World, the super ability ears. Particularly in the new market development, I could see far more important to hear. Initially, many dealers will portray themselves as "God of Management", to be thinking a thought, there is strength to strength, the general seems to really find a salesman, "Concert" and even not his MO are feeling. Specific to control them, but always missing Bing grain dealers, and the upper reaches of many of the conditions mentioned. Therefore, in addition to dealers can move, the business skills of workers is more important is to identify the dealer's true strength and true intentions. See and hear is the essential link, in which, seen often more reliable than the hearing. That business people to see what the market?
A look at the business environment:
March on and fight to do business, as must be familiar with the topography. No experience is often met with the dealer's store clerk went in wah-wah and speak about how good their products, many want to cooperate with the dealer. And experienced business people were the first to observe the local building material market environment, traditional centralized market or modern shopping centers, or shops along the street. But also to understand the main types of competition with the store brand status. Then the case done based on the observed aggregate data to determine which is the main market, which occupies a good brand in the local location. Often, by a brand of store location will initially determine the strength of the brand dealers. Because it is very simple to get a good store location who will have considerable power and social background. Some dealers upstream policy support to win, like brag about how much strength, but you see it on store location and size of the judgments were largely separated from 10 of July 8.
Second, look at the distribution of the same brand:
First look at what the market the brand with the industry or whether the major competitors have entered, if there are more similar brands, but basically the major brands have entered, you can determine the local market and competitive environment. But also to determine their own brands if the initial adaptation to local markets. Can competitors in the local situation, develop the corresponding marketing strategy. Meanwhile, the well-known brands in the local business strength of dealers tend to strong, relatively advanced management concept.
See dealer stores Third:
If you want to see a dealer's overall strength, you can observe the full range of state stores. Look at his store location, size, decoration status, what brand management, product mix is how the organization, store product display is standard, the quality of how the sales staff, etc.. According to you personally observed the situation, can determine the strength of the dealer how the point and focus on its profit which brands, products sold your own entry point where the other.
See dealer four staff:
The viability of distributors is also reflected in the quality of its staff and mental outlook, if the quality of its staff is not high, service is poor, then determine whether the dealer's management is not high and good marketing idea. If the clerk radiant, positive attitude, sales skills, skilled, then the dealer has a strong management and good business philosophy. In addition, it can observed, the number of dealers employees, whether there is a storefront sales personnel to understand and judge the dealer's operation. I remember a brand dealer agent in Hunan have been screaming to be done, but we have never seen his distribution clerk, he screamed, his philosophy on how advanced, but the shop clerk has not been seen, from Basically, this perspective can only determine the strength of his lip lip. Really let him do so on behalf of the provincial sales manager, waiting for luck on it.
5 to see brand advertising industry:
You can observe under the same brand advertising in the local industry, the input can also determine a number of local market conditions. Building Materials ad can focus on whether there is outdoor advertising, especially in the main building material market and all-around, followed by bus can be observed, the main thoroughfares of the gun, outdoor billboards and so on. If a brand advertising in the local traffic, if relatively large, the local sales tend to be relatively good, and distributors into enthusiasm for the brand is often greater.
Dealers all over look all six:
Under the conditions allow, can be used to observe the dealer's basic necessities, such as what car to see him open, what to wear, and what friends and other contacts, to judge his economic strength and consumer concepts. You can also observe the status of his office, even if the dealers were decent, permanent office, he is either incompetent economic strength, or lack of management philosophy. If further exposure, and may observe his warehouse, warehouse inventory to see him, cargo management and so on. You can find all the information, understanding and ultimately determine your dealer from the financial strength, operating level, management ideas, willingness to cooperate and so many valuable information. Whether you are looking for dealers from the beginning, or you find a dealer in post-marketing, these valuable market information that will help your work.
The most common mistakes business people often rely on, find a dealer that is naive to think that all is well. In fact, to find distributors for some brands, not that difficult to do. If the market really so simple, like Coca-Cola, Procter & Gamble and other big brands they would not have had so many business people. Business personnel, the real challenge is how to find the right dealer and find the dealer follow-up after the sales to start. If business people are not adequately informed of market conditions, limited understanding of the dealer, then the local market, there must be a potential risk of failure.
The e-commerce company in China offers quality products such as Auto Door Controller , Pneumatic Accessories manufacturer, and more. For more , please visit pneumatic equipments suppliers today!
Processing your request, Please wait....
