EU environmental directives countdown two companies mixed – home appliances, the
The upcoming July 1, the EU RoHS Directive within the European Union will all production and sales of electromechanical products to enforce, if you do not meet the requirements, will be swept out of the EU market. This is following the January 1, 2006 the EU WEEE directive into effect after another on Chinese enterprises have great impact on the Electrical and EU directives.
For China
Electronic
,
Motor
Enterprises, mixed feelings: the worry is that the EU RoHS directive adds to the cost, to a certain extent, enterprise development and export restrictions; hi, the EU RoHS directive will raise the threshold of related products in China is conducive to wash industry card.
Chinese companies caught
Fact, ROHS directive is not the first impact of China's electromechanical industry directives. Prior to this, the EU WEEE Directive ("Waste Electrical and
Electrical
Equipment Directive ") formally implemented, WEEE Directive Waste Electrical and Electronic control mainly.
The instructions are indeed beneficial to environmental protection objective, and can not blame the EU set the green barriers. China
Home Appliances
Association, the official said: "The EU Directive was originally conceived as two major environmental protection, safeguard consumer health, mind or is a good starting point."
In fact, this instruction is not against Chinese enterprises, but on a global scale,
Package
Included in the EU domestic producers and products. Within the EU to use as long as the products sold are in the shadow of this directive. 10000 Springfield analyzed: "As long as the export of goods will be affected, especially exports to the EU side, in particular the many electrical and mechanical business in China. This is China's export of electromechanical products will be greatly affected, but she said, and now this out of no way to estimate the impact. "
It is understood the 25 EU member states and not all will be WEEE directives into national
Law
Provisions, but the EU has increased in two-command
Electronics China
, The cost of mechanical and electrical business.
Hisense Group, a person in charge of overseas marketing, that "because most of the current EU member states to establish systems for the recovery of unfinished legislation, and products vary greatly, the increase in export costs difficult to accurately predict. Export process was collected 'garbage fees' in the end have no idea how much the Chinese home appliance enterprises in accounting cost recovery, and change their pattern of export markets, there is no clear basis. "
"The two EU directives as to increase the cost of export enterprises, will likely result in home appliance exports to Europe 30% -50% lower, even more serious." A household electrical appliance industry analysis. According to the China Association of the Electrical and predict the direct impact of China by two orders of electrical products will reach 300 billion U.S. dollars, accounting for mechanical and electrical products exports to Europe 70%. Rough estimate, if the instruction execution, each of China's exports to the EU
Air conditioning
Costs will rise from 15 to 20 U.S. dollars.
"Influence on, this is actually an objective of trade barriers, raise, and on the products you want to export enterprises to increase the difficulty and cost." The people of the Consumer Electronics Association.
Present, the export volume of China's national power 1 / 3 exported to the EU, the European appliance market is 25% share of Chinese products. SEPA Policy Research Center for Environment and Economy Dong-Mei said the country "after the implementation of new regulations, household electrical appliance enterprises in China will increase the cost of production, compared with foreign products less competitive, to enter the EU market threshold is increased, there the trade barriers. which is bound to result in reduced exports of such products in China. "
Response
Appliance industry experts, and EU directives will inevitably bring about great change appliance industry chain
Leather
, And some manufacturers may therefore be eliminated, triggering market structure reorganization, which appliances should not be underestimated the impact of industrial development, domestic enterprises should carefully deal with. "The general mechanical and electrical companies to break the barriers, how to know as soon as possible in the limited time the new rules of the game, how to use the opportunities created by barriers to competition for a bigger market and earn more profit is the key."
After a lot of electrical companies
preparation would have on the implementation of ROHS now coping strategies have been well: "ROHS Directive implementation is essentially a way of raising barriers to entry. If the threshold is not high, some companies by cutting corners on the way, so not only undermines the quality of products, also caused a bad impression of China's products, buried in the shadow of the Chinese manufacturers. "Bi Jie motor trade official said," We are ROHS directive from 2003, when the newly established , they begin to control the manufacture of raw materials, I think that is a good way. "The source further analyzed:" As the ROHS directive to improve products to enter the threshold, which for a regular business, it is definitely a good thing, at least control of many industry followers, in the high threshold before the price war is not easy to use for a number of non-performing enterprises. "
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