Kitchen electrical appliances are rushing to farming fertilizer survival of the
Kitchen Electrical nearly 30% of the average profit
Kitchen electric industry average profit margin of close to 30%, almost twice the other household appliances. The kitchen electric appliances to occupy half of the market, now more and more home appliance manufacturers realize the importance of kitchen appliances, have the firepower to focus on this area, the industry that in the past and have become humble kitchen appliances Chinese home appliance industry, after the third round of the new transfer main battlefield in the next two to three years, the differences kitchen electric industry competition will become increasingly clear that those with the brand strength and innovation and design capabilities of the professional kitchen will occupy the brand power growing market share.
Large manufacturers Sharu kitchen electric market
According to incomplete statistics, China annual sales of kitchen appliances to more than 30% of the alarming rate of rise, gross margin
TV
,
Refrigerator
Large household appliances and other traditional least twice. Attractive market prospects, and profits have attracted all kinds of enterprises in the electricity industry to step up investment in kitchen and kitchen, many large home appliance manufacturers have a high profile to enter or adjust the layout.
2007 7 early
Chang
Has been announced, to spend the new set of annual production capacity of over three million, mainly R & D Manufacturing
Range Hood
,
Gas stoves
, Disinfection cabinet, Yuba and other kitchen appliances and kitchen accessory products for the professional kitchen and Changhong industrial base has been successfully put into production, which marks the Changhong has officially entered the domestic kitchen and the market overall. September 2007, the U.S. subsidiary of the Group of daily appliances kitchen appliances company, bathroom appliances merger set up a "whole kitchen division." U.S. and Changhong's big move by the industry a high degree of concern and led home appliance industry, "hand in" kitchen electric market, a new round of high tide.
Survival of the fittest speed shuffle
Domestic electrical products business of kitchen waste as many as 35 100, but really less than three 40-scale enterprises, the top 5 brands and market share of less than 30%. By firm size, financial strength, technology accumulation and other limitations, most businesses do not core technology, product homogeneity serious, can be said that power sector is still in the kitchen more than one brand and not strong, chaotic state of the primary market, the basic pattern of the future is not clear. Therefore, "survival of the fittest," the iron law will be in the kitchen to make a choice among electric companies, kitchen electric industry or will be re-shuffle.
Haier put forward the "kitchen" concept, the kitchen appliances as an important development direction of the future. And Changhong, Midea brand with its integrated power market to the entire kitchen an impact; Gree is on
Small appliances
Plate reorganization; Rongshida, Meiling, and other enterprises to small appliances have also been re-planning and adjustment. Another old giant electric kitchen Zhejiang Ningbo Ying Qi, also relying awarded "China Famous Brand" and "Shanghai Ten brand" reputation, cabinets and kitchen appliances will be integrated together to create the overall kitchen cherry strange culture. Previously, Zhi Gao, Gree, Skyworth and other traditional home appliance brands regarded tentacles of small household appliances.
In the home appliance giant funds, technology, channels, and strong position in front of kitchen electrical industry will be increasingly fierce competition. The impact of predators in the household appliances,
Galanz
Microwave relevant person in charge said recently, Galanz will two, three market penetration, and a breakthrough in technology, the development of multi-functional products to meet consumer demand, ensure that enterprises industry leader.
's observation
Fertilizer is good for more than farming
After party too, beauty, Herbalife and other companies have said that the Chinese kitchen electrical needs of the Chinese intellectual, professional kitchen deep plowing power companies in the domestic market for many years, the industry's understanding and ability to grasp is undoubtedly the strongest. Some experts believe that kitchen appliances to create a "professional" line will be the trend of small home appliances.
But the appliance manufacturers to have good brand awareness and reputation, this brand will inevitably extend to the kitchen electric market. In addition, major appliances sales channels into the kitchen of their electricity is wind. For now, many large household appliances enterprises, in addition to the traditional chain stores and distribution channels, many companies have established their own 3C store, such as Changhong's musicians easily,
TCL
Well-being of trees, etc., which undoubtedly will make the sale of kitchen electric products more smoothly.
I am an expert from China Quality Dress, usually analyzes all kind of industries situation, such as canvas bag manufacturer , leather baseball belt.
Processing your request, Please wait....
