Take you into the mysterious world of eco
There are more and more products will be his own Environmental protection Information?? Such as carbon footprint?? To add to your label, so the eco-label also made to retailers and suppliers influence consumer buying behavior an important factor. So in the end we should put labels on what information, how can we do this? Below, please Casino Group (GroupeCasino) of Corinna? Pickard (Corinne Picard) President to talk about her views it.
Take you into the mysterious world eco-label ( HC screen Special printing network With map)
The pursuit of sustainable development now, many large retailers are hoping to environmental information to the product label. This so-called eco-labels can sometimes about consumer purchasing decisions. It appears to us a lot of new problems, such as what information consumers want most and how to better present this information out to become a retailer who most need to be resolved now.
Retailer information to help consumers better understand the business impact on the environment.
Casino Group's packaging environmental manager Corinna? Pickard said: "In the casino company Sell Products, half were from our own brand, the brand will have a major impact on the market. Thus, we decided to own products to measure the carbon footprint, and the basis of these data to adjust their packaging strategies to reduce the use of packaging materials. "
Casino Group, France's largest Food Under the Retail Group, owns Géant, Casino Supermarché, CasinoCafétéria, Monoprix and Franprix and many other well-known brands. And because the world has more than 100,000 shops, the Casino Group certainly has the strength to lead the industry trend of environmental protection. It is understood that the company is France's most well-known own-brand retailers, sales of its own-brand products reached almost half of the company's total sales.
View of its brands with the popularity, Casino Group attaches great importance to monitoring, measurement and publication of their environmental data to address the consumer's growing concern for sustainable development.
Casino carbon index Currently, casino companies have more and more products labeled Casino carbon index (CasinoCarbonIndex, referred to as CCI) label, which is France's first complete eco-labeling system. All with eco-labels will be posted in the packaging in front of a green leaf logo, shown by a number of products per 100 grams of greenhouse gas emissions. Consumer packaging in the back of these products, but also to find a more detailed environmental information and instructions to see this product in CCI belt position.
In addition, the recovery information is also essential for the eco-label system, a part of. Such packages usually have a chart on the back, encouraging correct classification of consumer packaging, packaging materials to maximize the recovery rate.
Casino Group hopes to better understand their customers, enabling the company to a more environmentally friendly way to operate. Therefore, the eco-label can not only help retailers and manufacturers to produce products of sustainable development, but also enhance the environmental awareness of consumers to change their buying behavior. This change imposes
not consumers, but through detailed and accurate data so that they understand that their consumption patterns in the end what impact on the environment. When the eco-label can really influence people's buying decisions, retailers can begin to think together with their suppliers to improve the environmental quality of the product.
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