Web Banner Design: 10 Steps for a Better Banner
1. Web banner design can get a little tricky sometimes. A lot of marketers go all out trying to be clever and the end result is usually a loud, irritating banner that sours people’s opinion of your business. Let’s take a look at ten simple steps to ensure that your banner nets you a ton of traffic and conversions:
2. Web banner design is an opportunity to promote your corporate image. Be sure to present your brand’s distinctive aesthetic, for example your logo, via everything you publish.
3. An enthusiastic testimonial is a good way to show your customers the value of your product to someone that they trust (a fellow consumer).
4. Sales or any other kind of limited time only promotion create a sense of urgency that’s extremely effective.
5. A little text goes a long way. Too much and it’ll go unread, in the case of flash banners it will also force you to scroll your text too quickly.
6. Slow loading banners are next to useless so keep your file size as small as possible. Fancy flash animation and music are two things that bump file sizes up.
7. Be kind to your customers; give them the option to pause/close your banner if they’re not interested in it.
8. How are people going to know they can click on your banner if you don’t include a call to action? A simple icon that says ‘click me’ makes a big difference.
9. Be careful not to promise things that are unrealistic. A banner that claims you’ll $10,000 in three days will be met with skepticism.
10. Show customers that your business is not a scam by offering warranties and money back guarantees.
11. Give your customers something for free: they’ll appreciate it!
Read more about this Article in: Bannerhero
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