Intelligent multi-function microwave oven sales grew hot – microwave ovens, Gala
Reporter learned from the City appliance stores, starting from March, Galanz will be launched in major cities, "all-round champion Story" campaign, named for the National Consumer cooked microwave food, "all-around champion" products. "Almighty" Why microwave sought after by the market? Industry sources say that as living standards improve, people demand higher quality food, kitchen appliances need more functionality, multi-function microwave oven thus favored.
Consumer promote the "Almighty" universal microwave
Reporter recently visited the city appliance store to see today's microwave oven market dazzling array of products, using more and more powerful. Marketplace promoters said that with the continuous development of microwave technology, single-function microwave oven is gradually replaced by high-intelligent multi-function microwave oven, consumers operate and more convenient and lightweight.
Kitchen appliances, according to Su Ning, Zhongshan head Ruixian Sheng, currently on the market in the microwave, there were many with high intelligence, multi-core technologies such as competitive products, such as Glanz's "Red China" the model through the interaction of microwaves and light waves to achieve rapid and uniform heating effect, especially foods IntelliSense can automatically adjust, in a stew, barbecue, sterilization, and preservation of features, adding a unique "steam Clean, "" baby button "feature that allows the use of microwave ovens have improved significantly.
Consumers Ho said that in fact this change is normal now, "highly educated, high-quality, high income," "three high" group growing and they require a higher quality diet, such as soybean products by "cook" or "stew" in order to achieve good absorption of nutrients, spicy taste is usually "grilled" to complete, thus the function of the kitchen appliances are ever critical of single function in the microwave simply can not meet demand.
enhance the appearance of appliances artistic fashion
In the "Almighty," the rapid popularization of technology under a single multi-function microwave oven changed the past era of "black and white with" more modern fashion elements into the kitchen. At present, the mainstream "steam light", "Red China" and other microwave models come in bright colors the tone, in these models accounted for almost 70% of high-end products.
Store promoters told reporters, as people living standard, people's cultural quality, aesthetic ability to constantly improve, for the modern city, the home is not only a shelter from the wind shelter space, but also reflect the self-grade and style of the place. Today many home appliances are not a simple utility, people look and design of home appliances have become increasingly demanding attention, and processing for the home appliances through art to give life, soul and feeling to be able to meet consumer pursuit of quality, pursuit of individual consumer demand . Combination of home designs of Arts fashion, home appliances color has become an important element of home decoration.
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Trend to accelerate industry reshuffle
To industry sources, after the introduction of microwave energy efficiency standards, about 20% of products will be eliminated, the industry will become more centralized brand
PRC market manager, according to Su Ning, Mr. Song, Zhongshan introduced in recent years, intelligent multi-function microwave oven to the development trend of the reshuffle leading microwave oven market. As Glanz and other domestic brands on the microwave technology, the first breakthrough in the Almighty, and in the domestic market share of the absolute superiority in the market, so that some foreign brands have contracted the market. For example, a series of "fried" feature of LG microwave oven than in 2005, withdrew from the production base in Tianjin in China outside of the market, followed, a series of "roast" Panasonic microwave oven also features a comprehensive contract in China, currently the industry's only hit "the steam "function of individual domestic brands.
Glanz, executive vice president's call
Yuyao Chang that China Institute of Standardization have been set, microwave oven industry will develop a mandatory energy efficiency standards, and in 2008 completed the development, revision, implemented in 2009. Galanz by the China Standardization Committee's invitation to participate in the standards-making, February 25, Galanz technical team has received a draft of the relevant State Committee for Standardization draft standard. Preliminary estimates, after the introduction of microwave energy efficiency standards, there will be about 20% of the products are eliminated, microwave oven industry, the brand will be more centralized.
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