Integration results show a small swan For all domestic and overseas market break
Home Network News
HC
: Washing machine industry in early 2009, experienced a negative growth of 3 years after the first time in the second half, signs of recovery gradually. 10 at the end of this year, with 8 million units and high-end pulsator
Washing Machine
Capacity for New Industrial Park, Wuxi Little Swan formally completed, a time to become the focus of media attention. Wuxi Little Swan Company Limited general manager disclosed new wood, from January to September this year, Little Swan Washing machine sales have reached 2.5 million units, accumulated
Sell
Income of nearly 30 billion yuan, up nearly 20%, an increase of growth rate far exceeding the industry average; in the electrical appliances to the United States shareholder's beautiful, Rongshida washing machine operations into the context of Little Swan, Little Swan to 2010 the full impact of 10 million units sales target!
Industry analysts, the
Financial
Context of crisis, can achieve such a small swan significantly improve performance, in addition to
Bringing home appliances
,
TM to
And so the common benefit of the state's macroeconomic policy implications, the underlying causes of Little Swan and the United States or the successful integration of structural changes brought about by the changes and the business model.
Highlight the main washing machine industry, a comprehensive breakthrough in overseas markets
It is understood that the White from the United States since 2008, Little Swan to actively clean up problems left by history, boldly stripped
Refrigerator
, Ceramics and other non-core operations, the meaning of "to wash the mainstay and the main business" ideas. October 2009, the United States will be its integration into the Little Swan washing machine business, which not only solved the industry worried about competition with the industry, but also to small swan in the United States more clearly the status of the system. Learn from the experience of the United States, Little Swan actively promoting market-oriented, value chain integration, internal marketing research; to establish performance and market-oriented
Marketing
Driven culture, decentralization of management; actively promote the drum washing machine business, changing the sales structure. It is understood that, in accordance with the professional development, resource coordination principles, Little Swan has set up a cylinder, automatic, dual-barrel three products company, operating independently. These changes are so small swan management efficiency increased dramatically.
Sales in a specific level, the Little Swan with the huge U.S. domestic networks, many of the export regional branches to achieve domestic and overseas markets of the double break. U.S. sales by 59 companies and thousands of stores across the country, Little Swan Washing Machine has been intensive and in-depth 34 across the country market; with the U.S. system of global customers, Little Swan extensive international cooperation, and fully into the European high-end market. At the same time, the United States in the further definition of the washing machine three brand positioning, clearly a small foothold in the high-end brand swan, and with the United States, the Rongshida brand synergy with each other to form a complete high school low end market positioning system business line.
Advantage renewed, the impact of 10 million units sales target
Little Swan insiders said the beauty of the Little Swan integration, the small Swan's technical superiority, quality superiority, washing machines, professional brand into full play, and the beauty of the mechanism of advantages, management strengths and advantages of a good marketing complement each other up for the next Little Swan to faster, higher, stronger to take off and laid a solid foundation.
In the second half of Golden Week promotion, the Little Swan has again confirmed that changes to the people of the positive effects: the National Day holiday period, Little Swan washing machine to achieve nearly 30 million units sold, up more than 110 %, of which washing machine drum up nearly 6 times! The PRC, in October, according to national retail data show that sales of Little Swan Washing Machine has been in the industry, accounting for up to 4, more than many traditional strong foreign brands.
Industry believes that the elimination mechanism in a competitive full and very mature household appliances industry, rapid and effective response management system and market mechanism is essential to control the market, Little Swan take their inspiration from the United States in the management system and marketing the advantages of self-transformation through continuous gradual establishment of a sound and efficient mechanism for business operations and, through the fierce market competition to verify its effectiveness. In the United States, Rongshida washing machine operations into the background, Little Swan's high-impact 10 million units by 2010 goal of washing machines, which fully demonstrates the dominance of its future commitment to return to washing machines, washing machine industry structure will also lead to major changes.
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