Four channels of business: Air conditioning market is doing "more" tre
Now into mid-June 2007, air-conditioning season has been more than half. In accordance with the traditional air conditioning industry practice, the channel operators will throw the guise of promotion, "Hydrangea": prices dropping lower and lower, closed shop hours would cause further delay, the number of more than one gift more … … with the "swing" to describe not at all not too much. A trip to Beijing's weekend several major home appliances chain store, see the exhibition before air conditioning, covered a wide variety of promotional banners, filled with an array of promotional gifts.
Reporters found that the four channels of business sales "colorful": States United States the joint venture brand sales increased air-conditioning, large and medium of Guiji sales rose significantly, Suning's brand air conditioner frequently upgrade the internal activities, and the average five-star air-conditioning unit has also become a higher trend, the signs are that this year's air show season out of the stock market to do "more" situation.
States United States: a joint venture of the strong brand
In more than 800 chain stores across the country Gome stores, air-conditioned flat with last year the overall price. "Only the individual models for individual brands have price adjustment, but in February we have been stocking, more stable prices." U.S. State Department officials told reporters that air-conditioning. GOME stores across the country currently has 17 air-conditioning brand in eight years, but, from the sales point of view, sales are mainly concentrated in Haier, Midea, Gree, Panasonic, Hisense, zhi Higher several brands. Each brand has its own "position", air conditioning, head out brands that premature, only intra-brand R & D focus may be subject to transfer.
Compared to color TV, refrigerator and other appliances, air conditioning in the joint brand, there was no outstanding performance. But this year the industry deliberately Beijing Gome joint venture brands to rise upward trend is obvious, such as Mitsubishi Heavy Industries air conditioning sales rose 40%, Mitsubishi Electric air conditioning up to 70%. Such a large margin does indicate that the speed of market integration.
Course, this tendency of the domestic consumer spending is not without relevance, more and more consumers are familiar with and buy energy-efficient, high-quality joint products. That also is the sales share of energy efficient air conditioning add a handful of wood, but the air conditioning insider said: "The sale of energy-saving air-conditioning or mainly in Shanghai, Shenzhen, Beijing and other cities, the total share of 30% or below , inverter air conditioner in the south and east China is also vulnerable, still fall far short of company expectations. "
The level of energy-saving effect in addition to consumer choice, bear part of the decorative effect of the air-conditioned rooms look also attracted everyone's eye. "The U.S., Haier, LG air-conditioning sales increased color display, probably around 30%." Leader says.
Dazhong: Guiji sales rose significantly
In medium and large stores, the reporter saw the counter of the existing air-conditioning manufacturer to provide the gifts, but also businesses in order to boost passenger and sponsored gifts, large microwave oven, induction cooker, water dispenser, small piles of fruit, drinks. There are many consumers holding out a paper shuttle on the counter, cash desk, Duijiang Department were enjoying the business to make a "shopping fare reimbursement," "With the newspaper Cape province designated cash" other benefits. "Hook and Guiji promotional package is our main push the sales model, combining the capability to reduce the 700 to 800 yuan, market, good results." Dazhong Electronics sales staff said smiling.
In subsequent interviews, medium and large internal staff and journalists Ms Chan also stressed that good this year Guiji trend rate of increase Guiji Obviously, more than 15%, and air conditioning sales also drive the fan, Xiaobing bar and other products, sells, and now she thinks that the growing number of new marriages are not unrelated. In order to give full play to the peak season market potential, medium and large night market opened 35 stores, usually extended to nine in the evening hours, weekends to 10:00. Ms Chan also revealed in the June 23, medium and large at the central tower in the promotional activities will be launched a special machine and pumping machine number, but the opportunity is very valuable, as well as hundreds of Qizhe machine, Bazhe machine.
Although medium and large air-conditioned restaurant
has about 20 brands, but sell only concentrated in a few who, "after the season may reshuffle", the words of insider journalists are somewhat surprised.
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