Internet giants join hands to create appliance stores megaupload – GOME and Suni
MegaUpload and Suning Appliance China Telecom Beijing Landmark Hotel, recently launching ceremony held in strategic cooperation, announced that from now on megaupload and Suning Appliance strong together, open platform in Megaupload "Suning Appliance" channels, Megaupload users of online shopping more convenient and efficient electrical service.
Learned, Gome, Dazhong and other home appliances giant, also accelerate the construction of their online shopping platform, used appliance in the physical stores Rush began his sights on e-commerce giant. Appliance industry together Megaupload "online store" can catch line next?
B2C platform
"But now online shopping sales accounting for a few parts per thousand, but this is surely the future development trend!" Remarks Sun Weimin, president of Suning Appliance Suning Appliance stores shows rely on the network to expand sales of confidence.
Suning this time eyeing the China Telecom's 140 million users ChinaVnet platform. China Telecom is China's largest fixed-line operators and Internet service providers, their subordinates Megaupload platform nearly 40 million broadband households, average daily flow of tens of millions.
Said Sun Weimin, president of Suning Appliance Suning the main content of cooperation with megaupload to megaupload for the joint purchase of such appliances offer integrated Internet services. Megaupload separate open "Suning Mall" channel, the Suning Appliance for part details the construction and maintenance, to provide electrical megaupload information and purchasing services, and ensure that its members enjoy VIP service standards Suning the same price, open Internet Star users exclusive access and other services.
Sun Weimin frankly stated that the current online shopping sales account for Suning proportion of total sales volume is only about one thousandth, but the proportion of foreign counterparts of online shopping has reached 10 to 20 percent, online shopping will become a domestic appliance sales important part. He said the family's goal is to be transmitted from more extensive coverage, the product more marketable, more preferential price, the transaction more secure and more accurate delivery, which requires powerful information systems, logistics support facilities, construction background, and most domestic home appliance chain enterprises also need to continue to improve.
Enticing online shopping
Rapid development of e-commerce site is not accidental. First, from the demands, information technology has changed the traditional product for people "seeing, touching hands, ears, mouth taste" after a purchase of the "line" buying habits, consumers pay greater attention to when shopping immediate and convenient. The current good momentum in the domestic e-commerce development, online shopping, Internet users is steadily expanding, especially the younger consumer groups agree that online shopping has been the way, the traditional consumer groups have started to be interested in the goods online. At the same time, a substantial increase in the number of online shopping users, such as online shopping in China in 2003 the scale of 286 million users, up 563 million in 2004; again is rapidly increasing online shopping market: annual turnover in 2004 from 2003 1.7 billion to 45 billion, the overall size of 2007 will reach 1.7 trillion yuan.
Chinese online payment service is also focused on air tickets, online shopping, online games and other areas of C2C and B2C market still far from saturation, with the rapid development of online payment, payment demand is no longer limited to the Internet industry, but widely infiltrate the traditional industry, more and more of the traditional industries began to move to electronic commerce, such as household appliances, steel industry, education, industry, publishing industry, and tourism industries.
"Online store" in order to train future market
Together Megaupload appliance industry to create "online store" business model that can surpass the store? Liu Buchen, household appliance industry expert analysis, compared to foreign commerce, the development of domestic immature. Buy home network platform is now the main home appliance chain stores, manufacturers are not joined. Once the store or manufacturer to online shopping market in the current chaotic circumstances, the platform to mature, will be a very competitive new channels.
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