Toyota recognised as Hybrid pioneers
A joint survey has been carried out by Automotive Business Intelligence company called Eurotax Glass’s and a UK based marketing and research institute Harris Interactive. The aim of the research was to find out how ready and willing consumers are to take up hybrid motoring. A secondary conclusion from this survey is that Toyota is the most recognised Hybrid car brand.
Other results in the survey include that 30% of those questioned are willing to switch to electric or hybrid power. When the survey asked the consumer to name a manufacturer of hybrid or electric cars 15% responded with Toyota. 16% of the total participants also named the Prius when asked to name a hybrid model. The 15% and 16% response rates cement Toyota’s claim to pioneering mass produced hybrid cars worldwide.
The study claims, “The openness of the consumer towards alternative power trains is much higher than the current market shares of these power train types. And this is true across all the major European markets.”
To date over three million hybrid models have been sold globally and Toyota continues to roll out full hybrid power train technology throughout its model range. There are now many Toyota used cars on the second hand market that are hybrid models.
Following the successful introduction of the British-built Toyota Auris Hybrid in 2010, Toyota revealed the Toyota Yaris HSD concept at this year’s Geneva motor show, declaring its intention to bring Hybrid Synergy Drive to the B-segment, the largest sector of the European new car market. Toyota Prius+, Europe’s first full hybrid seven-seater model, made its debut at the same occasion and will be launched in Europe in 2012.
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