Online shopping will be Asia-Pacific mainstream consumption
Online shopping becomes an important pattern of consumption for Asia-Pacific consumer. Asia-Pacific consumers are the world’s most prolific online shoppers and 35 percent of consumers in the region used over 11 percent of their monthly spending to make online shopping, compared to a global average of 27 percent of consumers.
Why online shopping can be so rapid development momentum in these areas?
Improved varieties, low cost and convenience are the main reason to stimulate people to buy.48% of shoppers also believe they get better service online compared to when they shop in-store, a clear indication that e-tailers have made stronger efforts to deliver against shoppers’ expectations of service than traditional retailers do. Surprisingly, those aged 55+ most strongly believed the online experience to be better than an in-store.
“We are seeing a strong trend in markets like Korea, where a significant population of online shoppers buy essentials such as groceries, cosmetics and nutrition supplies over the Internet.”
Nielsen said opinions posted online were important in customers’ decisions to buy products such as cosmetics, cars, software,brand watch and food.
Asia-Pacific consumers were also the most likely to share dissatisfaction at a product on the Internet compared with consumers elsewhere.
But somehow, shopping online does carry some risk, but so does shopping at brick-and-mortar stores. At least online shoppers don’t need to worry about fender-benders in the parking lot, pick pocket at the mall, or getting the flu from all those fellow shoppers.
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