Flash Banner Design: 10 Ways to Ensure Success
Flash banner design is just about the worst handled element in the whole web design spectrum. All the excitement of moving images and interactivity seem to overwhelm designers and cause them to pump out useless monstrosities at an alarming rate. So in the interest of creating a better world/Internet allow us to present our top ten flash banner design tips:
1. flash banner are generally hated for loading slowly and slowing down the page. Keep things simple to ensure a small file size and thus a fast banner.
2. Web marketing is all about branding. Maintain a consistent aesthetic throughout all the materials that your company publishes so people can get to know your brand. Stick your logo on everything!
3. You’ve only got a few seconds to win over the customer so keep it short. Any more than a line two and they won’t read it.
4. Another reason to keep you text short is to reduce text speed. If you have text zipping by like Formula One nobody will be able to read it.
5. Interactive advertizing is a new phenomenon and a lot of people don’t even realize they can click your banner for more information. So include a little icon like ‘more information’ to invite the click.
6. Use bright attractive colors. Do a little research and find out what colors go well together.
7. Maybe people want to check out your banner but are busy. Include an option to pause it!
8. Or maybe people have no interest in your product and your banner is distracting them. Include an option to close it!
9. More than anything else your text should close the sale. Write persuasive text that’s targeted specifically for your demographic.
10. Internet selling is all about trust. Nothing earns trust like freebies so give away some free trials, software, etc.
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