Landing Page Design: Discover the 10 Secrets to Success
Landing page design is not something you can afford to ignore. Though the main focus of your marketing campaign may be generating massive volumes of traffic, it’s your landing page design that will seal the deal. Unfortunately a lot of marketers don’t put in the effort and waste big opportunities. So you don’t make the same mistakes, we officially present the 10 secrets to landing page success:
1. Check that you’re landing page looks ok and loads well for all major browsers.
2. The ultimate aim of all your marketing efforts should be to build a successful brand. Generate brand recognition by utilizing the same look (logo, slogan, etc.) for everything you publish, including your landing page.
3. Avoid elaborate flash animations. They will make your landing page load slowly and that really irritates people.
4. Include bright, colorful images but be careful how you use them. Your images could fail to load, so never place your text inside an image.
5. Good text is tailored specifically for a demographic, don’t try to appeal to everybody or you’ll appeal to nobody.
6. If you want to win the consumer’s trust offer them reassurances. That means free trials, warranties and satisfaction guarantees.
7. Another way to win the consumer’s trust (and love) is to give things away for free. When people arrive at your landing page bowl them over with free software, games, expert analysis, etc.
8. Use your landing page design to present a once in a life time opportunity. Get them to buy now by making it clear the offer won’t be around later. Everybody love sales!
9. Include positive testimonials if you have them. They are an effective means of reassuring your clients.
10. If you require that visitors to your landing pager enter personal data, keep it brief.
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