Email marketing strategy
Do you do a lot of email marketing? Then these email marketing tips will be exact for you. You may apply these tips right away, despite of your product, your client base, or the size of your list.
Firstly the best email marketing tip I will give you is focusing on one message. If you are sending emails those are not newsletters, then you should focus on one message. It will be easy for people to pick up your idea of the email if you put your focus point in the first couple of lines of your email. Many people skim read email, and if you put only one idea and you make it understandable right from the start, you are sure to attract your potential customer without wasting their time.
The second tip about email marketing is to customize your email. Make sure that you make use of the customer’s name as much as possible. It creates a huge difference in response and transactions generated from email marketing. People are much more likely to read an email that is clearly addressed to them, and therefore you have the chance to catch their attention. Make sure their name is written correctly and addressed properly otherwise they will get upset and you will lose the chance.
The third tip is to include a call to action. This is really important since it tells the consumer what to do. Rather than just telling them about a product, direct them to purchase it. Inform them to take action. Make sure that this call to action is written in an appropriate manner which is not an order, but rather an encouragement. You may repeat it through the email also, ensure your idea is apparent. People aren’t going to take the time to try to decipher what you want them to do. This tip might feel a bit clear, but you’d be surprised how many people don’t do it.
The fourth email marketing tip is to use a template. Rather than sending out the same type of sales email that all others are doing, take the time to customize it from a template. Using the same template for each email can help you gain a sense of trust and reliability from your consumer. Make sure you offer a plain text version as well, so that it is compatible to all readers.
The last email marketing tip is to keep a close eye on your statistics. Most email marketing services will provide a campaign statistics feature so that you can monitor what is happening. You wish to know how many readers have opened your email, when it’s been clicked on, how many emails have bounced back, and how many people have decided to unsubscribe. Also, don’t automatically unsubscribe bounced email addresses. It may just due to a temporary technical problem, or other reasons, and you may perhaps cancel out a valid client. Try the address again later on, and if it bounces a few times, unsubscribe it.
Email marketing is an effective method to reach a lot of people in a short period of time. Hopefully these tips may help you improve your affiliate marketing plan.
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