Recommended: color fashion boutique creative jeweler
Always indifferent to popular thought and whimsical boutique jewelers and fashion circle is increasing the intensity of blending design with the name of famous brands have on the ever-expanding class of consumers, their desire to respond. Divide the jewelry we call popular or democratic right products.
On the pursuit of celebrity is driving this trend. When the star Lopez from aphthous to get a 6 kt grams pink diamond ring, and from Anthony get a 14.5 kt blue diamond ring, the message will spread. Morrison, director of Diamond Information Center, said that if the color diamond is extremely rare and expensive, and most people at arm's refuse, then we have a lot of not so scarce, but still very beautiful semi-precious stones can be used for general public interpretation of color mood.
Morrison said: "We started to pay attention in the low-end market in innovative design, excellent design and style may not be the sole prerogative of super rich class."
The world's largest producers of gemstones produced in fine colored gemstones in Brazil accounts for more than half of global output; Brazil exports tourmaline, beryl, citrine and amethyst and other semi-precious colored gemstones in order to meet the growing consumer strong buying interest.
Known for operating the Brazilian colored gemstones jewelers H-Stern, director of marketing in North America, Hansen said: "Luxury has become a more and more people are able to close the goods; colored gemstones according to a certain size , you can always afford to buy a. "
A set with 150 kt colorless crystal cocktail ring (for semi-formal occasion wear) sold for around 4000 U.S. dollars, Hansen explained that, while taking into account the cut, clarity and color and other factors, the same price only can buy 1 carat of diamonds.
American Gem Trade Association (AGTA) the executive director of the Huck pointed out that the interpretation of color everywhere, from fashion has been to the car. Will naturally follow the fashion jewelry. He said: "People looking for a rich color."
London jeweler Aisipulei (Asprey) have been on the public welcomed the ring semi-precious stones to make the response, the type used for the signature of blue topaz, lemon quartz, red garnet and cesium Beryl such semi-precious stones, precious to them as the main alternative to the traditional diamond. These precious stones set in yellow gold rings, form the company from price categories of products.
Similarly, Aisipulei also its classic diamond earrings were made, with citrine, blue topaz and amethyst to create decorative pieces, and at least 5000 U.S. dollars price tag compared to the diamond piece, the former starting point for price is 925 US dollars.
Jewelry Information Center, New York, the media manager Dale Crowe said: "Jewelry designers are launching a new series created by slightly lower prices of jewelry products. In this case, customers get both the consumer experience, but also has and brand-related associations. "
Fornas Katia's president and general manager, said the increasing importance of the concept of brand building. He said: "There are a lot of new brands are entering the jewelry market. Their advertising campaign for consumers to purchase brand jewelry provided education, which also indirectly be helpful to us."
By gold, platinum, precious and semi precious stones made of fine jewelry market, the brand products account for only 60 billion U.S. dollars 10% of the total market; It Fornas description, fine jewelry and decorative jewelry market is used to distinguish the market, which include silver, glass, crystal and imitation jewelry made of products.
But Fornas also noted that a variety of accessories brands to enter the fine jewelry market, such as Dior and Gucci, in support of a strong advertising campaign, is making the share of branded products are rapidly expanding.
Brand building aim is to get people through the design theme of awareness. ? Epeiersi, president and CEO of Kuersaisi said: "The purpose of trademarks is not the case for a clear identification of the people."
Fankelifu? Epeiersi company launched last year a century Collection, is a class of consumers to meet the diverse examples. The second launch of the boutique collection includes six series: of which 3 are high-end market, and the other three series for the lower income class design, the price of 800 dollars, from 1000 to 10,000 U.S. dollars, all is not equal.
Similarly, Gucci introduced the yellow gold bracelets starting price of 620 U.S. dollars, there is a series with different cocktail rings to buy the budget. Introduces red agate and yellow gold cocktail ring is priced at 1,460 U.S. dollars; and a brown and yellow gold diamond cocktail ring is priced at 8,900 U.S. dollars. Gucci said, jewelry is the company's fastest-growing product category sales.
I am China Manufacturers writer, reports some information about used mizuno golf clubs , dc air adapter.
Processing your request, Please wait....
