On the financial crisis strategic plan under the LED lighting business
At present, when the financial crisis and the country into four trillion yuan to expand domestic demand and macroeconomic situation, LED lighting companies should actively seize the potential opportunities and more time focusing on the development of LED light source technology, to calm thinking, the right to judge enterprises direction, accurate positioning products based on the starting point, to carry out the strategic plan is a priority.
With the LED light source for its energy-saving, environmental protection, long life, small size and a series of advantages and characteristics of energy saving has become the world's most popular and most eye-catching light. In particular, LED luminous efficiency is greatly improved, the price gradually dropped, the field has begun to be applied in the general lighting. Therefore, the current into the LED industry, growing company, and its input ferocious. Has entered or will enter the LED lighting field for SMEs, be prudent and careful analysis and assessment of its strengths in this area and competitiveness. Enterprises can continue to develop, mainly depends on the intensity of capital investment and innovation strength and judgments of leadership and decision-making capacity.
1. And building innovation mechanisms
Opportunities and challenges are often co-exist. Enterprises should choose a good timing and input methods, should start to improve skills, development and production of LED light-emitting properties matching lighting products, duplication of development to avoid blindly follow the trend of the phenomenon. According to the advantages of enterprise itself, establish the main direction is a priority. Specific building enterprise R & D team and independent innovation system, promoting their own development level, the development and production of specific applications and market segments of high-standard "market-based products", and R & D "strategy-based technology", a breakthrough has not yet mature LED applications, core technologies (such as LED street light, electricity, heat, mechanical structure of the commercialization of technology), changing the low-price competition strategy to improve the technological content of products and market position. Corporate marketing and R & D to communicate regularly, to study customer feedback, as appropriate to extend the application development cycle or field inspection time, the continuous improvement of product deficiencies, gradually improve, and improve product performance and reliability, increase the additional value and profit margins.
2. LED packaging and end-use applications as an entity
Semiconductor technology has changed the world, LED semiconductor technology to the new industry is another of our opportunities, especially in the end application. Extension of the upstream area and chip technology has been the leading foreign, but the application side, the starting point at home and abroad simultaneously. As long as our development ideas is correct, a chance to become the leading LED industry enterprise application side. Current financial crisis will not affect or rewrite China to become a "world factory" for over 20 years of history, and other regions in a short time still can not go beyond China's manufacturing advantages, the Chinese still have a chance to become a manufacturing power LED applications and export of power .
LED Industry and the general trend of vertical integration. Enterprises should understand the development trend of LED industry should seize the opportunity, packaging and application development as an integrated entity or body, should focus on under or play to its advantages. Technical requirements for high-end with LED, can first use the chip to package abroad they need LED or module, used to develop products, reduce development and production costs, reflecting the advantages and cost-effective integration, industrialization, From this interdependence, mutual promotion and common development of good policy.
All kinds of LED lamps are used in certain circumstances, while the source voltage current, with light and glare requirements and the geometric shape and size requirements are also different. Development of a product, in the present circumstances, in fact impossible to buy in the market right in your own LED. Therefore, the development department and packaging department has a close working relationship, requiring constant communication, continuous improvement of technical solutions, in order packaging suitable for the lighting of the LED, and play the best lighting effects.
3. Develop lighting products entering point
First of all, to study and master the features and advantages of LED light is the basic starting point.
LED lighting for its unique advantages and characteristics of energy saving, government investment can not be ignored procurement a major market. Second, look for the target customers, market segmentation, product positioning, understanding and knowledge of what customers really need lights, where the specific use, the use of the environment, purpose and function is critical to basic link. Technical requirements and customer needs LED feature is consistent with the best starting point. Occur earlier if the market low power LED light bulb and MR16 lamps series. Priority use of LED technology is mature and able to achieve and has promising products, such as high-power 1W, etc., and now a lot of 20mA with a single low-power LED lamp to do is to meet the transition period to meet market demand.
I am an expert from China Quality Dress, usually analyzes all kind of industries situation, such as plastic desk organizer , paper cutter ideal.
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