Retail perspective: not the same as low
Wal-Mart China VS United States
2004, the British Hoogewerf to veterans Huang Guangyu of GOME, China on its well-developed rich charts and proudly said: "Last year we find China's Bill? Gates (Netease Ding Lei), this year We also find China's Sam? Walton. " However, strictly speaking, Huang Guangyu, and Sam? Walton, Gome and Wal-Mart, in its inner aspects of philosophy and state are quite different, although we know that both rely on cheap tactics and chain model building from its vast business empire.
The success of competent
Gome in China two decades the rapid development of unique home appliance industry. 10 years, China has a very strong domestic demand for home appliances, household appliances industry developed rapidly, profits have been higher, but manufacturers increasingly competitive, "dogs fight, play off," direct-to-business customers on the possession of natural advantages of natural . Huang Guangyu of the home appliance industry is to seize the "right place", puerile, while a large number of the development of chain stores, and gradually implement a unified brand and image of the logo, uniform purchase, unified distribution, unified management and unified capital settlement of the "five reunification" to major vendors, a leading Chinese home appliance retailers. It can be said Huang Guangyu greater success is that it follows the external environment, seize the home appliance industry Yetai conversion (from traditional malls to stores) in good time. As we know, Wal-Mart is relying on its own internal strength more. Although Wal-Mart is still the most powerful signs of "everyday low price", but this is only appearance, the real core competence lies in its excellent logistics and distribution logistics (inventory replenishment) capacity and management ability to attract loyal customers, and can always as one to uphold.
Wal-Mart in the development process, the formation of a lot of unique things. Such as its famous three core values (respect for the individual, customer service and create success), "rule of three meters Smile" (whenever a customer walked into around 3 meters, the staff must be greeted with) and the "sunset rule" (any employee or customer requirements, should be resolved before sunset the day). Wal-Mart to adhere to customer-centered, seeking to enhance its internal capacity, which through the delegation of authority to the partner to maintain technological superiority and partners, customers and suppliers to build loyalty over competitors. That Wal-Mart is not alone but together drive the development of many industries. In other words, it is more like a aircraft carrier, the security around the haunted countless ships and planes.
Contrast, the United States and other countries some of the domestic retail giants continue to swallow the small fish like shrimp and whales grow up quickly between the two is not that I live you die. Some will state the mode of operation the United States summed up: the first with a strong voice to the weight of the profits of upstream suppliers is very low, low price strategy disdain for the same industry; re-use suspension of stagnation pressure are paying money to obtain short term financing provider to put other industries ; last rapid expansion followed, with beautiful results and the listing qualifications, misappropriating into a new round of expansion. Can be said that the country simply to the product or the price the United States as the center, which makes the country the United States too much emphasis on the benefits of scale, Wal-Mart did not pay attention to stress the team as the customer information and consumer tendency to grasp the changes in the exchange and so on, from the nearly two years, the uproar of the "National U.S. expulsion of Gree incident" and "Samsung's bitter struggle against the US-China incident" can be seen.
Because of their advanced management concepts and management, Wal-Mart became the world's most powerful companies. Economists estimate that the low U.S. inflation rate in recent years to a large extent, thanks to Wal-Mart; 2004 Wal-Mart purchases goods from China worth 18 billion U.S. dollars, more than total U.S. imports from China 10%. We can say that because of Wal-Mart is a healthy all-round development of the giant, so the scale will consolidate its position, not weakened its power. Glass said that Wal-Mart CEO, Wal-Mart never do that jump forward and then back to their offerings do, it is a step by step and steady growth from the inside and outside their own. However, we can see today is because of expansion and the expansion of self-confidence, the country has diversified the U.S. had already begun, such as real estate, and audio-visual industry, and in this process of expanding, the country still has much to U.S. founding enhance the management level, foster the integrity of the system and culture, walking is the "leap forward" after the way back to their offerings. Herein the risk is no different from walking rope.
Present, although the Chinese home appliance retailers in the highly competitive first-tier cities, but because of the second and third tier cities the competition has not started too, which determines the Gome and Suning Appliance monopoly, there are many other sweet fruit to eat. But in the end, China's home appliance market will form a small chain of several parity pattern of full competition, to the price when Ruozai want to win, I am afraid not so easy.
I am China Quality Dress writer, reports some information about electric radio control helicopter , mini rc tank.
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