9 Mu Wang Group General Manager Chen Chia
Welcome to South China Sohu Interview entrepreneurs online site, online entrepreneurs today's guest is a guest of South China 9 Mu Wang Group General Manager Mr. Chen Jiaya, you are welcome to come.
JOMOO Group General Manager Chen Chia Wang bud
Q: over 2008 in China since the new century Men The industry's most difficult year, raw materials and labor costs, the dire economic situation and many other negative factors to business treading on thin ice. In this Financial Crisis to its own brand and brand innovation-oriented enterprises showed the strongest defensive and bucked the market trend, the brand became an important weight crisis. 2008 JOMOO how the performance of the king? 9 Mu Wang response to the measures taken by the financial turmoil?
Chen Chia-bud: 9 Mu Wang in the 2008 growth rate of nearly 20% more than 30%. Financial turmoil on the King of Kowloon, animal husbandry, or a little, but not quite.
Q: 9 Mu Wang is primarily for the domestic market, so not much affected by the economic crisis is it?
Chen Chia-Bud: Yes. For the nine terms of several aspects of Wang Mu, the first most of our capital cities, major cities have established their own companies and organizations, set up its own stores, based on the relative 9 Mu Wang Management Or better.
Second, the brand can be said to have been a good comparison of our repeat customers, but also laid a large portion of a fixed group of consumers. We enhance the quality, type, and the terminal version of the establishment of the foundation, maintaining market share in the first few years, nine grazing Wang brand has a fixed consumer groups, so the whole environment into crisis circumstances, for Mu Wang nine little impact.
Q: In the first half of 2008 and 2009, nine for the current economic situation, the king has taken a number of livestock any special measures?
Chen Chia-Bud: The king of the enterprise level nine, animal husbandry is the case, our business since 2000 gradually become standardized, it is what you are talking about such as social security, labor costs, including tax aspects of our relative standard. For the entire business process is concerned, we are on course to be advancing. For the entire enterprise, our strategies and goals are clear, we are basically in accordance with the business plan forward to.
Q: There is a five-year plan, according to the prior year to formulate a good strategy for a step by step development.
Chen Chia-shoot: the relative impact will not have any.
Q: 2008 9 Mu Wang proposed "Core change with my" brand Declaration, the Declaration made this brand what reason?
Chen Chia-shoot: if the words from the external perspective, the consumer himself, even now, the future king of nine livestock do business in the face of relatively successful people. For consumers, we propose a wise change, hope, or to give them a life philosophy, we hope to provide in their identity, consistent with their idea of wearing different occasions.
We are so in-house, our business focus in the course of business is consumer demand and changes in consumers, and we also need to actively raise business to change, and actively to innovation to meet the needs of the Chinese market.
Throughout the course of business, the king of nine animal husbandry, innovative ideas, the product which we as the market changes, are the different variations of the product according to consumer division, according to product attributes. For instance, we plan for business, leisure, partial gentleman sports. For overseas to wear for different products are different, such as hot work, then at the meeting or through Shirt Suits, home after chatting with colleagues or the general Sunday out of life, play with friends, then the relative leisure, sports wear out of some leisure. Around the whole lifestyle and living standards slowly improve as people, dressed in future will need to wear to different occasions, different types Clothing . Our entire product line with this to change habits.
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