Sell Electric to sell a house in Hangzhou enterprises "budding"
Fierce market competition, resulting in an overall decline in home appliance industry profits, so there are appliance operators from the "fight price war" getting out there, fought in the real estate market, to share a spoonful of soup.
From relevant sources of information that has been on the main appliance business TCL, Changhong and other enterprises, forecast a profit in 2007 will be one of the reasons due to these enterprises in other areas, particularly real estate investment earnings increase.
In addition to these two companies, belonging to household appliances industry, Haier, Midea, Ningbo Oaks, Hangzhou, Germany and Italy, have also brewing in the real estate market to enter or attempt to do something.
Today's real estate market, brand, capital and land already are three essential elements of the real estate business. Maybe on the property size, strength, home appliances company in the industry's impact is not outstanding, but its high brand value and to ensure adequate cash flow, will no doubt help the household electrical appliance enterprises can achieve a short time in the real estate sector "speed rise."
Haier restructuring large real estate map
"I respect only contacted twice Haier, Haier Group was planning to build real estate moved." This is Lu Jian on the switch Haier explanation.
Lu Jian, the current chairman of Haier real estate, and in a few months ago, he was still vice chairman of Shanghai Industrial Real Estate Group, and Shanghai Industrial Development Co., Ltd. Director, President.
Lu Jian
just took over, he actually means that the movement behind the Haier Group is undergoing a huge transformation. Five years ago, had also high-profile position of "adhering to the industry, do not touch the property," the head of Zhang Haier, began plans to enter the real estate industry. .
"The housing industry has its special status, with more than 90 make close contact with industry. Through the real estate business, Haier's vast internal resources will be unprecedented comprehensive development, integrated use. This is also consistent with Haier recently launched ' 1000 Japanese recycling 'project ideas. "Lu Jian says.
So-called "A Thousand Days recycling" project, is trying Zhang vast resources within the enterprise and business types of integration, transformation of the release of a new Haier huge production capacity, is expected to "A Thousand Days and recycling," the date of the final value of the Haier Group will soared to 60 billion U.S. dollars.
"Big corporate real estate is an important way to growth. The future of the real estate business will not only become the Haier Group, a strategic point is very important, but also for household appliances will play a main role in a great drive." This from Lu Jian remarks, it seems difficult to find sufficient grounds for Haier to enter the property.
Appliances, furniture, bathroom, cabinets and other products sold directly integrated with the real estate business; industrial urban, logistics parks, industrial parks overseas to provide land to real estate; the financial industry, such as commercial banks, securities companies, life insurance business can be steady stream real estate continued to transport cash flow. This is Lu Jian heart, "Haier real estate related resources within the diagram."
Oaks to start real estate the "big players"
Last October 28, known as the core of the broader market flourishing CLD Yinzhou Sky City project in thousands of eager buyers can look forward to the grand opening, and a wide view over 330 high-level a house, selling almost grab an empty , opened the day more than 300 million turnover.
Ningbo
create the high sales rate of a rare property, it is ranked top four in the Oakes into the air after the real estate sector is another masterpiece.
Turn of the century the establishment of Ningbo Oaks Properties Limited, is under the Oaks Group, another highlight of industrial expansion. Oaks home was first established, then the successful development of the most busy street located in Ningbo, Zhongshan East Road and Century Avenue at the junction of the "Golden Age of the East" District and "Higher."
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