09 snatch the domestic market will lead to temporary confusion?
: More and more enterprises to the domestic market to the tide, so that both advantages and disadvantages for the industry, Lee is to bring more brands there, and disadvantages of different levels of companies of all sizes to compete in the same market, will appear the moment the market chaos. Whether the lighting industry in China should have thought and worried about this?
More and more enterprises to the domestic market to the tide, so that both advantages and disadvantages for the industry, Lee is to bring more brands appear, will promote the rapid development of the domestic household sector together different levels of harm is different scale enterprises to compete in the same market, the market appears a momentary chaos.
Since 2008 the form of a very complex market, the domestic home market was extremely intense, companies are Running out of. State policy has also done a lot of action, a lot of money to pull in need, promote economic development, it began to make a transition in many domestic exporters.
Current transformation strategy in the enterprise seems more important than ever, because enterprises are facing pressure at home than ever before, big, from export to domestic sales, a change in the concept of need, from products to make the brand to do. Before doing the majority of Chinese domestic enterprises in export management, market competition consciousness or remain in the pursuit of "short, flat, fast" on to consumers as "users" instead of "client", users and customers of one word connotation is completely different. The former showed himself as a home business or processing plant. If they stay at home business selling products made for the product this level, it is always just a factory, rather than a highly value-added brands. Brands need to consider is how to let consumers buy for them so that they satisfied with the product. But also to buy as far as possible the process, the process of receiving services, are simple, happy, human experience.
More and more enterprises to the domestic market to the tide, so that both advantages and disadvantages for the industry, Lee is to bring more brands appear, will promote the rapid development of the domestic household sector together different levels of harm is different scale enterprises to compete in the same market, the market appears a momentary chaos. If long-term perspective, the benefit is greater than the disadvantages, our home industry needs consolidation, the companies need to standardize, so competition will be more orderly pace of progress will be faster.
Domestic industry is directly related to the livelihood of an important industry, which over the past 10 years, its rapid rate of development to let the world see the power and potential of its domestic market is a big cake, how to grab a share of depends on the ability and strength of the enterprise. Take a good domestic market, is ahead of the domestic industry, the most important step.
Right leg into foreign markets
An industry as a people, must learn to walk on two legs, so as to go faster and more stable. Domestic industry in addition to the domestic market, the same foreign markets to do well.
08 in the second half from the international financial crisis, more and more companies feel the foreign markets do well, every industry will have a crisis, every company will have a delay, every time there off-season, But there is also the winner of each period. The new policy will furniture export tax rebate rate to 11% or 13%, only an expedient measure. The adverse domestic and international market environment, China's furniture export profits that era is over. To make products, so obviously OEM-oriented thinking is outdated, not able to control the pulse of the times. By low-cost way to win just a dead end, for some rainy day, thinking and innovative brands, the market downturn may not be a bad thing, on the contrary this may be a brand new, strong and big opportunities.
Foreign economic crisis will occur at irregular time, enterprises must enhance its own strength to cope with the market situation changes. From a macro perspective, the economic cycle of reincarnation is inevitable, the trend of economic globalization is irreversible, the healthy development of China's economic goal is unwavering. As the market of a small wave of business, just from yourself, and keep a clear and rational, understand the situation, a positive innovation, improve response capabilities, so companies have any real vitality.
Although it and other industries, experiencing the difficulties the international economic crisis, but it was still standing, this is the baptism of a new home industry.
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