Electricity industry will further accelerate the pace of recovery (Photos)

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2009 years, in a series of national policies to expand domestic demand, driven by the overall operation of home appliances industry continued to change for the better. January-November 2009, household appliances industry-wide (including the home video equipment and household electrical appliances manufacturer) to achieve

Sell

Income of 882 billion yuan, up 3.51%; pre-tax profit of 36.6 billion yuan, an increase of up to 59%. Among them, the video equipment manufacturing industry (mainly

TV

) To achieve revenue 251.9 billion yuan, up 0.45%; household electrical appliance manufacturing industry (including

White

, Small appliances, kitchen appliances, etc.) to achieve revenue 630.1 billion yuan, up by 4.79%.

From a sales point of view, January-November 2009,

Air conditioning

, Achieved sales of refrigerators and washing machines were 60.58 million units, 49,480,000 units and 35,950,000 units, respectively, year on year growth? 2.73%, 24% and 4%. Three white domestic product is the fulcrum of volume growth, achieving sales of 34.49 million units, respectively, 35.27 million units and 24.3 million units, up 22.74 percent year on year, respectively, 44% and 13%, exports decreased by 23.7%, 9% and 9% . 2009, color TV industry has undergone major changes, from January to November, the overall TV sales fell 3%, but

LCD TV

Sales growth of 56%, CRT TV sales fell 51%, LCD TV sales accounting for 71%, began to lead industry growth.

Whole home appliance industry growth in 2009 was "after the former low-high" situation. Early 2009, home appliance industry and other industries, by the International

Financial

Crisis, January-February trade income fell 11%, from March to May has narrowed, down 6%. In the second half, the policy of expanding domestic demand appeared first in the appliance industry results. Industry revenue growth turned positive in one fell swoop, from June to August is 8%, from September to November rose 18%. Appliance industry in 2009 Q4 recovery.

2010 domestic sales growth is expected to remain high over the previous year, but in the first half and second half of the high and low growth rate may change. "

Bringing home appliances

"Substantial increase in product price ceiling, the policy effects will further increase the market demand continues to increase; appliances"

TM to

"Policy to further promote energy-saving products and projects that benefit the continued implementation of the market, while in the drive to help speed up the pace of home appliance industry, industrial upgrading.

Export gradually pick up, restoration of growth in 2010 can be expected. November 2009, air conditioners, refrigerators and washing machines exports rose by 48%, 13% and 16%. If the global economic recovery more visible, then the Chinese home appliance exports year on year growth expected to reach more than 10%, close to 2007 levels. Appliance industry in the country by the international financial crisis were the case, our strong domestic demand helped to maintain industry scale, enhance the strength, and thus enhance the competitiveness of China's home appliance exports. From the current situation, the speed world economic recovery was slower than that of China, is expected to rebound in China's home appliance export momentum will not be as strong domestic sales.

We believe that the home appliance industry growth in 2010 will remain high level, but different products and different times will be significantly different. Sub-product view, air conditioning domestic growth in 2010 16.93%, 11.08% export growth; refrigerator domestic growth of 14.18%, 7.99% export growth; washing machines 10.75% domestic sales growth, export growth of 8.97%; LCD TV up 33% domestic sales, export growth 15%. In short, the home appliance industry will further accelerate the pace of recovery.

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