National appliance stores "Golden Week" sales by 8 percent – Suning Ap
Gold 9 silver 10, is the autumn harvest, the longest in the history of just this past National Day "Golden Week" holiday,
Home Appliances
Market sales is a pleasant surprise people.
Home Run multiple appliances,
Suning
Electrical appliances and the latest inventory Dolton show, due to longer holidays, strong purchasing power of consumers, coupled with the latest launch of the appliance "
TM to
"The rapid pull, one-time purchase of some kind of home appliance products, buy, hedging a large number of consumers appears to
Sell
Amount to increase substantially compared with the same period last year, the survey is all about sales growth.
Buy, significantly increased hedging
Golden Week this year, home appliance sales and more profit breakthrough growth, 1 October to 8 October sales reached 57 million yuan, compared with growth of 80.5% over the same period last year, the increase in sales and a record the highest, and home appliances "TM" policy is effective driving holiday markets, "TM" or about 40% of total sales, up for renewal categories
TV
,
Refrigerator
, Washing machines, accounting for about TM to the Bacheng.
Suning Appliance Marketing
Qiuping Minister told reporters September 28 to October 8 in sales, up 75% last year, including home appliances, "TM" sales account for 10% one-time purchase of three or more of the Group buy products like the obvious growth of the Group buy special department set up had a few people from last year increased to 20.
Tong Cheng Electric
statistics showed, October 1 to October 8 this 8 days total sales, up 87% last year, color TV, refrigerator, washing machine,
Air conditioning
Accounting for 37%, 30%, 20%, of which a substantial joint venture brand flat-panel sales growth in the sales accounted for more than 40 inches has increased, while the double-door refrigerator and other high-end model sales triple over last year, home appliances " TM "produced by sales, merchandise sales in the five categories accounting for 30% of the proportion of stores in some regions is greater than the average level of hedging as a festival highlight of consumption, only 1 province single customer for more than 40 thousand yuan will have nearly a hundred.
"TM" drive sales
Appliance stores from the inventory results of the three is not difficult to find, from the beginning been given release boost domestic demand, stimulate consumption of home appliances "TM" policy, have begun to play a role, so a lot of household electrical appliances to upgrade updating, multi-benefit, and the most direct expression is driven in the National Day Golden Week sales of various household appliances store.
Remove appliance "TM", the huge increase for sales, communication range electrical planning, Minister of Ji Yun was also think that there is such a big increase in sales, on the one hand and enthusiasm for the consumer to buy, other hand, the hedging and the purchase upgrades to enhance the unit is to promote the overall holiday market, one of the important factors of economic growth.
Representatives from appliance manufacturers
Glanz
Department came news during the holiday season, because "all" microwave close to consumer demand, and sales of more than 50% jump from last year, to create a "Golden Week" sales high, but compared with previous years, this year, and when consumers buy microwave oven increasingly rational, in the past were generally concerned about consumer prices have been relegated to second place, "can not be cooking," "whether the functions of barbecue," "disinfection effectiveness" and other functions as the primary factor in consumer choice of products, according to incomplete Statistics, "China Red", "image of China" as the representative of all-light microwave ovens, accounting for the National Day Golden Week sales total more than Jiucheng.
And Suning Appliance Qiuping said, this is a holiday longer relevant, but also with marketing and business are significantly ahead of close contact with warm holiday market, after all, is the 60th anniversary of National Day, vendors are willing to work hard .
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