Some Simple Yet Effective Brochure Design Tips
Have you ever thought that a leaflet can be one of the most compelling of all your marketing materials?
It is a simple piece of paper but the original impact that your brochure produces is important. If it’s shabby and plain your candidate is left with the same feeling. This will weaken your business development.
Having a pamphlet professionally designed and published is a key to success in a crowded marketplace. Taking the time to make sure that your pamphlet presents all the key data in a way that is easily understood is something that only a professional can do.
If you are just getting started in business you may be tempted to do your booklet yourself. When I first started in business I did everything myself – not a good choice. That is why it took me 12 years before I was even relatively successful. Heed my warning – go professional from day one on your merchandising materials. They are an investment and not an expense. Professionally designed materials will deliver you customers and the cash flow to follow – the reason why you are in business.
A brochure has to use eye-catching design. It has to be succinct in terms of the message and last but not the least, it must be successful in enticing people to make that call of action.
Here are three key design rules to follow when creating a leaflet. Use them and you will see your results flow.
1. The cover:
The cover is your sales rep. Leaflets are quite passive tools and you are not often able to ‘walk’ people through your pamphlet. So you need to energize people to read further. The cover is the starting point so must be tantalising and sharing the KEY values of WHY someone should read further. It should answer the WIFM question – What’s in it for me.
A good design company will show you at least three to four cover designs for your leaflet. Take Apart these designs to examine which energizes you the most. Ask your supporters their impression. Does the cover answer the question WIFM? If it doesn’t excite and answer the WIFM question, then skip to another design that works or get it redesigned. Taking the time here to get it right will pay premiums later.
2. The Content:
Once they are past the front over then the message has to become the sales rep. So once again, the pressure is on to be great. Do not opt for cheap inept content writers or ask the designer to write the content or worst still do it yourself. Instead make sure that a professional copywriter is doing the work. If your design company does not have a copywriter then employ one yourself.
Check Out that all the fundamental questions that a likely customer will have about your product are answered in a way that gets them to call you for more information. Do not go into ‘overkill mode’ and deluge them with too much information at this point in time. Remember the brochure’s job is to excite and get people to call you.
3. The call for action:
If your potential client has read the brochure then you have done a great job. All you need to do now is give them a compelling reason to contact you NOW.
Having things like a free call 0800 or 1800 number clearly presented (in big letters) can make a essential difference. Having an email address is a clear bonus. Make sure these two are clearly placed in large clear type.
Even give your customers a special coupon on the brochure or reference code can help. But above all, make sure that you add a clear call to action. One way to do this is to readdress the KEY value of your service to your prospect in a way that will get them to take action. Remember value is everything. People only buy something that is of value to THEM.
4. The piece that got forgotten:
I did this on purpose and only said there were three points. Well the final point is the one that can get missed. It is the ‘dummy’ one. Have you checked that you have these on your booklet:
Phone number | Fax number | Email address | Web address | Country of operation | City / area of operation | Company name | And have you proof read for typo and grammar errors?
Processing your request, Please wait....
