Nanjing appliances to rural areas: more than half of consumers are dissatisfied
Home appliances to the countryside
, The number of rural areas to attract the attention of consumers? The number of rural consumers to pull out the pocket? This aims to boost production of consumption-led policy to achieve the expected goals? This summer, by the State commissioned by the Ministry of Industry and Information, Nanjing University, Nanjing University of Aeronautics and Astronautics Department of Industry and other seven universities subordinates the implementation of this policy were investigated.
The survey, seven college students around the country a total of 182,000 questionnaires distributed, 170 613 valid questionnaires were effective rate was 93.7%. Yesterday (Nov. 10) held in Nanjing University of summing up the exchange will publish the survey results.
Quality of most importance, followed by price
Survey, 42% of rural consumers clear their willingness to buy "
Home Appliances
The countryside "products; is hesitant to state not intend to buy 40.6% of rural consumers; not buy a very firm attitude of consumers accounted for 17%.
Buy "appliances to the countryside" products to take into account key factors, the most quality Chinese and rural consumers, reaching 38%, 22% of the price factor, the second column. Only 19.3% of rural consumers because the countryside is only affordable to purchase home appliances products. Products without buying the countryside of rural consumers, 37%, because there is no need, 21% of home appliances directory as the countryside is not something you want. Shows that rural consumers to buy "home appliances to the countryside" products, low price is not the decisive factor.
Part of the catalog price no advantage
Survey, due to the support of financial subsidies, increased consumer desire to buy, for example,
TV
Machine purchase will increase from 20% to 21.3%
Air conditioning
The purchase will increase from 8.3% to 10%.
A phenomenon thought-provoking, some into the product catalog of home appliances, consumers are more reluctant to buy, such as
Water heater
The purchase will drop from the 6.6% to 4.8%. According to analysis, because the market is currently very popular in rural areas
Solar water heaters
Although the brand does not ring, but very convenient to use than the water heater into the directory much cheaper price. Investigators of that big brands in the countryside should be more suitable for rural products.
More than half of consumers to the point of sale is not convenient
Survey showed that 44% of respondents to the countryside to buy a home appliance products, but only half of consumers will soon get a subsidy. Most of the subsidies to rural consumers get a week to a month's time.
Survey shows that a considerable portion of rural consumers do not understand the "home appliances to the countryside" products subsidy requirements and procedures. 57.4% of rural consumers are "probably knew" the purchase and subsidy program, only 14.8% of respondents "know" buy and subsidies flow, it is because the countryside has already purchased product. 31% of rural consumers to receive that subsidy is very convenient.
Can not do without after-sale use of household appliances
Service
. Survey, 37% of rural consumers to the service point that is not convenient, 16% considered inconvenient; only 42% of rural consumers satisfied with service delivery, 58% were dissatisfied; respondents, 17 % that the product after-sales service poor.
Survey, very few dealers in the "home appliances to the countryside" activities in violation of the regulations, claiming that product is not in the countryside, "three guarantees" within the terms of such services, or some of this is free
Service
The project paid maintenance.
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