Web Banner Design: How to Achieve Perfection
Web banner design is not as simple as the end product might suggest. Unfortunately not enough marketers seem to be aware of the subtle features (both technical and psychological) that distinguish a terrible banner from a perfect one.
It’s important to have a web banner design with a small file size so that it loads quickly. Flash animation is very attractive but can cause a banner as well as the whole page to load slowly. Music is another thing that slows everything down. These kinds of bells and whistles don’t really impress people anymore, in fact they’re more likely to irritate.
Make your message clear and concise, the less text you have to use the better. Make sure there are no errors with your spelling or grammar or you’ll look like a real amateur. Have text loop slowly a couple of times and then pause your banner displaying something impressive like your logo/slogan.
Consider the different colors you can use. Different colors convey different moods, for example red creates a sense of urgency and is useful for sales and limited time only promotions. Purple is a soothing color and is appropriate for healing/medical products. If you want to build a distinctive brand it’s a good idea to use your brand colors, thus creating a sense of familiarity.
Be sure to include all the trust indicators you can. Internet users are increasingly wary of scams and appreciate anything that legitimizes your product. Some examples of trust indicators include positive testimonials, official certifications and warranties.
Always include a clear call to action, an icon that says ‘click me’ and redirects users to your landing page. Use bright colors so people can see it and feel compelled to click.
Web banner design isn’t easy but the end result is something infinitely valuable to your business.
Read more about this Article in: Bannerhero
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