How Does Video SEO Benefit Online Businesses
Orange Country SEO (search engine optimization) professionals are aware of the changing trends in the way people use the Internet. Moving images have always been attractive to human beings than static words. It’s no wonder that adding even a video thumbnail to a webpage makes it more attractive than written content on the page. If you own a website, try adding a video to one of the landing pages, and watch how Internet users start interacting with it in a different manner.
Online businesses that use videos to promote their company or products and services gain advantage over their competitors. Orange County SEO companies keep themselves abreast of the latest trends in SEO that include video SEO as well. With their up-to-date search engine optimization services in video SEO, they help to increase the sales and profits of their clients, mainly web-based businesses.
With time, Orange County SEO experts have realized the potential benefits of using video SEO in the search engine optimization services they provide for online businesses. Most of the companies also these days demand for video SEO to be included in their Internet marketing package, as the benefits of video SEO cannot be denied in today’s competitive online world.
When it comes to video marketing, web-based companies can rely on Orange County SEO companies to provide the right solution for their targeted keywords. Video SEO is done in the same way as normal search engine optimization. Hence, experts will be experts. Getting a novice to do the search engine optimization for videos on company websites can be disastrous. Only SEO experts should handle this and that means better results and more profitability for the company that uses video SEO in marketing its website.
Online businesses that are looking for Video SEO experts in Orange County may find that not all Internet marketing companies are offering video SEO services or they may be offering this service as an additional one on top of ‘traditional’ SEO services.
Video SEO research done by Orange County SEO professionals show that for certain targeted keywords, where it is relevant, the click through rate (CTR) of video results in search engine results pages (SERPs) is higher than in non-video results. Video is so much attractive to Internet users that in some cases, they may click on a video link that is in a lower position in SERP than on a non-video link that tops SERP.
According to Orange County SEO experts, this tendency among users to click on video links results in more traffic coming to a website. This, however, is applicable only for certain types of keywords. The video thumbnail also has to be engaging enough to make users click on it. Thus, imagine the benefit an online business can have by including interesting videos on its website and by doing proper video SEO to get more traffic coming to its site.
Orange County SEO companies will use Google’s video sitemaps to optimize websites for video SEO. Google’s video sitemaps are basically XML sitemaps. If these sitemaps are used on websites, they help Google search bots to locate videos on websites.
Orange County SEO companies keep themselves abreast of the latest trends in SEO that include video SEO as well. Orange County SEO companies will use Google’s video sitemaps to optimize websites for video SEO. Google’s video sitemaps are basically XML sitemaps.
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