Wenwen Long: Contains Adult 50 million to build Gold Great Wall – Great Wall Win
1992, Wen Wenlong began operating the Great Wall Series wine, decade of sword, and now, even in China the Great Wall Wenwen Long Proxy That should be considered a business leader, as with the myth of the founders meet by chance, I look forward to this first meeting will be a collision of thinking and ideas of baptism. Can not cover up the appearance of gentle command denounced the pride Fang-Qiu;
2002-year wine market will still battle each other, but we are able to feel a sea change is brewing. We have reason to believe that the Great Wall Gold and his princes who built a wine industry dominance of the ambition?? 100 Princes BR! Because behind them, strategizing is a wine industry giants!
50 million to build the Great Wall Gold
Reporter: Premier Wen, Hello, from 1992 to do the Great Wall series of brands, a flash 10 years later, the Great Wall Gold has been moving the world were said to light in 2002, you spend 50 million.
The Premier: the market is a little bit bigger of. For the market to guide the consumer to fully tap the potential of the market, only a continually tap the market potential could be a long time to maintain its growth, and the extent to ensure that enterprises that continue to profit from. Gold Great Wall in 2002 to spend 50 million to build the Great Wall Gold brand, market integration. For the target market, from the development, consolidation of the consumer guide, to truly become a Gold Wall base, a Gold Wall Sell Map erase point. With the point, we'll put it together into line, the line more, naturally have a face.
Reporter: You had put into this 50 million, your heart with bottom it?
Premier Wen: Yes, Gold sought to build the Great Wall, "100 princes" of the strong line-up, this 50 million is to be cast in gold Great Wall 100 princes; for the future Gold Great Wall, "a call the world should" attempt to wine industry endure to lay the foundation. With the rapid development of 2002, up more than 60 "princes", the Great Wall Gold wildfire Negative effect and Precaution as quickly landing in Guangdong, Zhejiang, Jiangsu, Sichuan, Fujian, Hainan, Hebei and Beijing, the Shanghai market, and will thus become the provinces The main brands of wine market in 2002, sales of more than 100 million yuan.
Reporter: Gold Great Wall is famous rookie, while the price was only 30 yuan, accordingly, the market observers said the popular Great Wall Gold and cheap about, you think?
The Premier: "Gold Great Wall 2000" quickly became popular mainly due to scientific planning and positioning. Because the "Great Wall of Gold 2000" is a scientific, rational product, not a pat on my forehead's whim, it's brand positioning is the stand down the stream of the market rather than staying power lies. "Great Wall of Gold 2000" Great Wall of China Heritage Wine Co., Ltd. Hebei Shacheng traditional wine quality, This is the "poor quality"; each "Great Wall of Gold 2000" The price is 30 yuan, have chosen an acceptable price to domestic consumers the so-called, "cheap", the real expression of the market has its own position and image, so in a short time a meteoric rise, unique. Great Wall Gold 30 yuan price in the most competitive market in this rapidly emerge as very affinity of "famous people", their competitiveness has not set any.
Companies win a total of BR
Reporter: You mentioned "100 princes of BR", after all, is the company a win-win, then you give agents a reason to become your vassal what?
The Premier: "a product is not difficult to agents, but agents can produce a real profit of the product but it is not easy. We adhere to a" win-win "not only refers to the agent sufficient profit margin to complete the rebates for high profits, it also means that the company will give agents a full range of operational support, to seek and agents together to improve and develop.
Reporter: After years of development, the Great Wall Gold increasingly mature and perfect sales network, I believe the agent to be successful, is perceptibly guarantee.
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