Eat 8 GOME stores to complete the network layout of East China – the country the
Eat into the "Golden Sun" 8 stores???
Economist Stigler has described the history of major American companies: "Not a big company and not through a certain degree, some form of acquisitions and grew up, almost no large companies mainly rely on internal expansion of growing up. "
Now
Home appliance chain
M & A business is bold in using this "weapon."
Recently,
States United States
Golden Sun in the Jiangsu Electric announced within the eight U.S. outlets will be fully integrated into the country store system, thus, Gome store in Jiangsu market will surge to nearly 30.
It is understood that Golden Sun Appliance Co., Ltd. Jiangsu Jiangsu is one famous home appliance chain enterprises in Changzhou and the surrounding region has eight specialized stores with a total business area of nearly 50000 square meters, the total
Sell
Amount of more than 10 billion appliance market share in the Changzhou city for more than 50%. Sun, general manager of Gome chain of a small development center told reporters after Gome acquisition of Golden Sun, Golden Sun will be fully adjusted
Operate
Structure, the introduction of
Mobile
, Digital,
Computer
And so the original Golden Sun never set foot in the 3C industry. At the same time adjust the floor layout, by reshaping the modern business model, "Golden Sun." Golden Sun the door after the flop heads in addition to the LOGO country outside the United States, will be a "Golden Sun Supreme" as a new number, this followed the original Golden Sun in the regional market market influence.
Sun, general manager of Gome chain of a small development center, told reporters that because the particularity of East China market,
Competition
Too many competitors, the country has not been the United States in the region to establish a regional advantage. Changzhou Golden Sun is now fully taken over eight stores, making the country the United States the number of stores in the Jiangsu region once reached 33, almost completed the layout of the Regional network. He also said that the acquisition does not mean the end of Golden Sun but in the nationwide "more large-scale mergers and acquisitions beginning."
But insiders believe that when we praise and encourage local retailers took a bold reorganization of assets,
Capital
Operation
The sword, through the powerful combination, mergers and acquisitions and other means bigger and stronger, expand the scale, we should also see 70% of global M & A is a total failure and the ultimate end of. Size is not always better, but also the ability to do so you have 1 +1> 2, only the deeper into the quagmire.
Links: home appliance chain in 2005 M & Events
Early April this year,
Five Star
First announced the acquisition of the "in John Winton" Alliance
Qingdao
. That same month, Gome acquired Harbin, Heilongjiang appliance sales industry leading black swan.
7 month, Yongle acquired Tsann Kuen's 32 mainland stores.
8 1st, States United States acquisition of Shenzhen Yi good home. August 17, Wing-lok and Xiamen think the text together.
11 months, Gome Home Appliances business in Wuhan, the official swallow.
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