Golden Week "TM" contribution to the half of the home appliance sales
In the "Golden Week" overwhelming atmosphere of promotional price cuts,
Home Appliances
TM to
Subsidies, become overwhelmed by the final consumer psychology Chibidaigou a straw, its strong sales boom triggered by the current robust in much of home appliances.
Just bought a new house of Mr. Lee, have wanted to purchase a large-size
Flat Panel TV
, While the Golden Week, appliance stores and vigorously promote the activities of the TM to allow Mr. Lee eventually no longer hesitated. "I
Suning
Electric see is a 42-inch joint venture
LCD TV
Special machine, price 4990 yuan, because of the TM to activities, which is equivalent to the price of TV 4520 yuan, and the price of this TV a few months ago it was nearly 7,000. "
Lee calculations specifically for journalists, "according to policy, according to a new home appliance home appliances TM to
Sell
10% of the price subsidies, TV ceiling for each 400 yuan, I have a home, the old 29-inch television, in accordance with the recovery of reference price of 70 dollars to recover compensation equal to 470 yuan cheaper, and TM to activities and shopping without the benefits of conflict. "
Fact that consumers like Mr. Lee, now is precisely the major home appliance stores in shopping, "the main force." Reporter learned yesterday, in the just-concluded "Golden Week", the appliance stores generally harvested more than 100% performance increase, while half of the sales by "swapping old" contributions.
Sized appliances statistics show that the "Golden Week" during the reception of the "TM" advice and booking significant growth in revenues the old customers, only large and medium sized shops in the tower on the 2 October more than 5,000 income customers apply for the appointment the old procedures, led the nearly eight percent of sales. Beijing
GOME Electrical Appliances
Song Linlin, general manager disclosed, Beijing Gome's overall sales were up 135% over the same period last year, including "'TM to' led '11' appliances sold more than half."
Suning Appliance Fan Zhijun, president of North China Management headquarters told reporters, TM to stimulate the replacement of domestic appliances enthusiasm, high-end appliances for managing consumption increased significantly, 3, on the door, and many doors
Refrigerator
Sales accounted for almost 60%, nearly three times higher than same period last year.
TV no doubt, "TM" the best-selling categories, consumers buy new TVs, LCD TVs accounted for almost 90%. Store sales, said customers are coming to buy TV, in fact, many people have long wanted the old TV-out, but has not resolved, now to catch up with big promotions and TM, it is easy to appeals. Some experts said that under the current situation, CRT TV farewell of the family will no doubt greatly speed up the pace.
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