Rose Corner Florist: Florist online business of traditional
Rose Corner Florist, November 1998, started in February 1999 welcoming shop. A dozen cities in the country store, operating lover / loved ones flowers, wedding flowers, birthday flowers, celebrating the opening set to send flowers and cake business.
Shops hit big
Rose Square, the owner said he is the first Internet surfers. From surfing to the online shop, he said it was very natural process, the more knowledge of the Internet, the more they can appreciate the hidden business opportunities. The choice of flower, one Chinese and flowers of high profits, large market, and second, flower shop and easy to operate, and can play in maximizing the convenience of the network reflects the good service, low price advantage.
Let's look at the process of establishing Florist:
First, spotted the flowers market, the shopkeepers and the United States began to actively provide network services to link the issue of discussing the lease of disk space. He believes that online and traditional florist shop order to compete, we must play to the advantage of convenience, but this advantage for the remote or exotic people is especially useful. Therefore, the flower shop in the future an important part of business is foreign guests, Guer choice in the United States rent disk space.
Next, is with the florist and flower market linkages, paving the purchase channels. This is entirely real running, not the virtual space can be resolved.
Then, start a home production. The work is by himself in more than one month time to complete the one hand, their very familiar in this respect, on the other hand also to save money.
February 1999, the eve of Valentine's Day and Spring Festival, Rose Square, quietly flowers in full bloom. To the end of April, Rose Square, just in time for the hot time of the two flowers, one Valentine's Day, Mother's Day one. Although not many flowers sent out, only 22, a turnover of approximately more than 10,000 yuan, but the reality better than expected, although the cost of scoring flowers, gifts and packaging costs, 1 million is not much turnover in the profit But this is an incentive. Compared with the traditional flower shop online flower shop, is the advantage of low prices, and to give full play to the advantage of good service is the key. After the first month of running, the current approach is:
Each flower shop prices compared with conventional, less about 20% to 30%, do not charge fees flowers. Each bouquet is carefully packaged, as far as possible take the character and person of interest income to spend, of course, is to receive another package fee. The reason to do so is to ensure a certain profit per transaction, while in normal circumstances, the guests saw flowers prices, do not care about this packing fee.
After the first payment, or whether customers pay, to ensure customers orders are received within 24 hours of flowers in place.
Kefi establish contact with the cake room, you can send flowers cakes at the same time.
Can make the guests a variety of greeting cards with flowers attached.
Provide tracking services so that people can order flowers flower delivery at any time dynamic view in place conditions and payment conditions.
Provide personal letter delivery service, you can send flowers or RECIPIENT E-mail a personal letter sent with each other, or print it out, made into cards sent to each other before.
16 cities in the country established the chain, off-site flowers are guaranteed to complete within 24 hours.
Closer look reveals that these service measures, only the tracking service is the use of the advantage, the traditional flower shop can not be completed. Other services are not operating tools or the way business problems, but a manifestation of management thinking, this is customer service oriented business ideas. Practice shows that this practice raises concerns, but also poses some guests.
Tracking service? To a confidence
If the fight is the online florist service, then the first thing is to let customers at ease. This assured that involves many aspects such as the flowers this safely on his (her) very important things to do to you, rest assured that the other side likes to tell you that confidence to their own money to your account name under, and good on your ability to complete his (her) desire and so very at ease. In this context, summing up the traditional flower shop owner and some other online florist business experience, online flower shops in their own set of new features added?? Tracking service.
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