How to Run a Smart Simple and Effective Long Term Fundraiser
Most communities include numerous nonprofits, such as charities, religious organizations, teams, clubs, schools and assorted causes, all with limited resources, each locked in an ongoing struggle to maintain their mission and keep their vital services going. One common denominator is that they all need continuous revenue to operate. Along with an uncertain economy, they all experience intensecompetition, time-constraints and strained budgets, which is enough to challenge the hardiest of fundraisers. For most organizations, the fundraising treadmill never lets up, so it stands to reason that an effective, simple and long-term solution would be highly sought after by fundraising administrators.
Times are changing. New technologies and the number of nonprofits are proliferating at a record pace with more organizations vying for the same amount of revenue. New and improved electronics also make change imminent. If your organization is operating with a short-sighted or outdated mindset you may suffer in this environment.
Successor failure in developing a successful, long-term fundraising program will pivot on donor retention, and that first and foremost depends on selling a useful product, one that people feel as good about purchasing as the fundraiser does in presenting it. Supporters should be decidedly appreciated and every organization that can give the donor something of value in return for their contribution has a better chance of building a long-term relationship. Simplicity, longevity and the value rank at the top of the spectrum. With an eye on the future, other fundraising essentials are utilizing the internet with its advantages in effortless tracking, communicating and payment options.
My Zip, Inc. has come up with a smart, innovative and sustainable fundraising solution for today’s changing economic climate. My Zip specializes in leading edge advertising strategies for local businesses, utilizing the Buy Local Exclusive Partner Program, which provides exclusive local businesses with 3 very cost-effective advertising services, which are the ZipTag Program, submission to over 140 local directories and text-based mobile marketing. Furthermore, a community cooperative effort results to everyone’s benefit when My Zip ties the exclusive business partners to nonprofits in their zip codes. My Zip’s practical solution helps grow and sustain a healthy community in its entirety, empowering local businesses, nonprofits, as well as the benefactors with real value, thus overcoming barriers to long-term funding.
ZipTags are one of the best fundraising products available and designed with an eye on the future. The ZipTag has two uses. The ZipTagholder shows their ZipTag and receives valuable discounts and exclusive offers from My Zip’s registered Exclusive Partners, but the ZipTag also doubles as a valuable property recovery system.
Consumers put ZipTags on their key chains and devices we now all carry, such as cell phones, iPods, cameras and laptops, as well as any other valuable property. ZipTags always travels with the consumer and not only can ZipTagholders save hundreds of dollars, if any of these items are lost, My Zip will help with the recovery of the lost items. ZipTags are also great for kids who now almost all carry cell phones and other electronics. Your fundraising team will not have to feel embarrassed, but conversely they will feel proud to offer a product that is timely, simple, easy to use, practical and has real value. Because ZipTags are inexpensive and have real value, they can produce robust sales.
If your donor is not satisfied, your fundraiser will flame out quickly and you will have a much steeper hill to climb. The right product with the right price tag and enduring value should ensure that almost anyone that is approached and cares about your organization will get involved and become a repeat supporter. Let them know that the involvement will be ongoing, that they will continue to receive healthy discounts and that their valuable property will be protected by the ZipTag.
Trying to make money for the entire year in one or two time slots makes it hard to get everyone on the same pageat the same place and at the same time. The organization that has relied on a few specific fundraisers in a year can now switch to developing a simple ongoing My Zip fundraiser, finding multiple venues, websites, flyers or events in which the ZipTag can be offered for sale. This will entail building a fundraising base of people that can be continually enlarged. My Zip will do its part in keeping the supporters enlivened with deals and by expanding the base of local business Exclusive Partners. My Zip will also take care of the tracking and renewals. To top it off, the My Zip program is not some sterile website only program, but My Zip will provide a Community Specialist from your zip code who sharesyour enthusiasm and will help every step of the way.
The cooperative aspects of this program should not be underrated. Two important keys to fundraising success are a wide audience and the support of businesses in the community. The more a fundraiser helps the local businesses the more they will in turn support you. Local businesses stay in the spotlight, increase sales and are also known as the good guys. ZipTags can even be sold by fundraisers to companies for benefits or giveaways, or to associated retailers. Ordering and shipping are a snap, again all done neatly on line and by My Zip.
My Zip utilizes 4 vital cornerstones in the community, namely local businesses, nonprofits, consumers and local Community Specialists. Uniting these vital community components with the simple ZipTag creates the perfect fundraiser for the long-term, making it a perennial favorite and easily renewable. ZipTags are good for a one-year period and bear an expiration date. They are automatically renewed with the ZipTagholder’s permission. Their tangible value, small size, light weight, and easy handling requirements make selling ZipTags a breeze. Everyone in the community is a potential customer and donor!
Once you get tagged with My Zip’s smarter, more cost-effective advertising, your local business can grow into the successful business you desire. Just remember, that it takes time to get the word out effectively and My Zip doesthat for you consistently.
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