Dairy, "Low Carbon GDP" Mengniu announced fourth consecutive year
Business as a vehicle to a low carbon economy led a wave of new round of economic leading new economy companies are mostly in the green leader. Recently, the Bureau of Statistics released their China Industrial Information Center released the 2009 annual market sales data, known as the Chinese economy in the "green GDP" in the industry report Dairy Mengniu Group once again emerges as leading enterprises of total sales champion to become the big winner the year 2009. To achieve great development in the Great Depression, Mengniu for "green" and caused a burst of concern to the industry-leading comprehensive.
Industry experts believe that the nation represented by Mengniu milk prices, with excellent product quality, excellent milk source base and constantly improve the product matrix and innovative green industry chain, to win consumer approval, only the market The beautiful "green" report card. It not only shows the overall pick up milk, but also means that the trend of carbon for the new economic order in China, green business has occupied the mainstream channels.
Win in quality from the focus
2009 year-end, the Ministry of Commerce first-ever global launch of "Made in China" Advertisement For all to realize that 30 years of "Made in China", has joined the new state of taste. Looking back on the international stage companies, have varying degrees of "independent innovation," spare the article. To enhance the quality of the name of "Chinese wisdom made", has in-depth company Mengniu's blood, showing a clear "innovation-driven, endogenous growth" of the restructuring trend, on the one hand relying on high technology, on the one hand close to the consumers and innovation, inspired Milk Fruit thinning combined with innovative technology, large segments of the three-dimensional matrix of milk from a compaction.
2009 launch of fruits and vegetables Sour milk For the first time in an innovative way to fruits, vegetables and milk, mix and match the perfect nutrition; Mengniu Yang Road, the new birth of low lactose milk, then let the crowd lactose intolerance can be the perfect milk nutrition; after Mengniu has also launched a domestic the first professional children's milk?? Future Star milk, China's first introduction of the world's quality BB-12 Bifidobacterium strains of beneficial lactic acid milk crown. It is through "world class" milk product matrix, Mengniu and gradually established a world-class all-round Dairy Brand experts.
"Chile China made" transformation, not only meet the diverse needs of consumers, but also lead the Chinese dairy industry on a sustainable development track. In 2009 as the only dairy company Mengniu Milk, the first resumption of trading in Hong Kong, access to overseas markets, confidence, and win the favor of the Russian dealers, on behalf of China's dairy milk sold in Europe for the first time.
Win innovation in the consumer from
Sales volume is actually an endorsement of the consumer, China Agricultural University, vice president of food science and nutrition security membership level description: "2010 Food industry needs more than 20% of the entire dairy industry will be completely back, it should also have a relatively good growth. "while a survey from McKinsey & Company report showed that China is the second largest in Asia after Japan's dairy market, the Chinese dairy market in 2010 will reach 20 billion U.S. dollars. Chinese consumers and neighboring Asian countries become increasingly similar to the buying habits of milk Drinks , Cheese, yogurt, high added value and strong demand for diverse products.
2009 mid Mengniu Dairy among the world's top 20 world-class status that was actually also due to China's huge domestic market and Chinese consumers to upgrade. United Nations Joint FAO (FAO) project officials Dai Weidong that China is the world's most populous country, Dairy products Consumer market has huge room for growth. With the construction of Mengniu milk and in the continuous advance of new R & D, and the Chinese people continue to spread knowledge of health drinking milk, Mengniu Dairy into the world top 10 just around the corner.
Win the green from eco-
Copenhagen General Assembly to include all enterprises, including dairy aware and do a low-carbon economic planning in the next twenty or thirty years will be about winning or losing business and even life and death. Look forward to the opportunity for companies to get opportunities in transition, we must now rethink their positioning and development strategies, including optimizing the carbon efficiency of existing products, including infrastructure, supply chain and finished products, which may need to break the existing Industrial Distribution and the creation of new industry value chain.
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