Video Ads: Video site today to survive basic way – video ads, risk capital, the
2006 was recognized Network The development of the first year of the video, along with network bandwidth improvement of the environment, the number of video sites nationwide have soared to more than 200. At the same time, by Google 1.65 billion acquisition of YouTube's influence, the domestic video sites Business The number of persons is still growing.
With entrepreneurial enthusiasm than, VC who is in the sit on the sidelines. Second half of 2006 to the present, in addition to the second round of Youku Financing , The little start-up venture capital into the video business class. Now before all the video sites before the issue is not how to get more VC's favor, but how to survive.
Survive or perish Currently, most video sites are just simply imitate others Business model Waiting for financing. Like the structure of these sites, content featureless, homogeneous serious. These problems led to Advertisement Business can not run ads, no ads, video sites, there is no income, or whether to do the video rental business Server Bandwidth is very expensive. While almost no income, while the burn is kept, industry experts predicted that the next two years which more than 90% of the video sites will disappear, that is, now more than 200 video sites in the next two in which only 20 or so sites survive. Video website winter seems to come.
Transfer: Video Ads Son as predicted: the next great companies will in the video industry, online video advertising market is huge profit. iResearch data show that: in 2006 the scale of the U.S. online video advertising revenues continue to maintain strong growth into the trend, reaching 410 million U.S. dollars, online video advertising in 2010 reached 2.9 billion U.S. dollars income scale. U.S. Internet video advertising market also represents the development trend of the domestic market, a huge online video advertising market is turning video sites survive.
For those waiting for the financing of the video sites, they should understand that such a reason, VC value and they are Investment Not the video Web site itself, but video ads. Video advertising market is huge room for growth as the profit is the VC were chasing. Video sites how to better themselves and the combination of video ads, find their own profit model, is the key to the ability to attract VC.
Domestic video sites for common problems, I believe that site owners should first ensure the user experience better, bad user experience, visitors will not come back next time your site, then is to have cohesive, so as to constantly add new users while retaining existing customers. And how much advertising related with this. When the site coverage to a certain extent, to the main video ads, users pay a supplement mode, then choose a good operating system, such as VIEWGOOD the WebMedia6.0 platforms, video advertising revenues sufficient sites to survive. When the video website in the spring comes, rely on strong support video ads, video sites will be able to get VC's favor.
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