Four pressure line facing Chinese home appliance industry do? – Haier, Haier air
Qingdao Haier announced
2007 Annual Report showed that the operating revenue 29.47 billion yuan last year, up 26.94%; net profit 754000000 yuan, up 18.27%. Haier has released forecasted to go before the announcement, said net profit in 2007 increased by 50% or more, the report clearly falls short of expectations. Analysis of a securities industry, Haier net profit rose less than expected last year, Haier may be the recent resignation of five consecutive one reason why executives. 17,18 days, the domestic
Home Appliances
Qingdao Haier, the leading listed companies for two consecutive days was huge amount of sell orders to sell, with almost daily limit at close.
Lot of people asking how the Chinese home appliance industry? In addition to the two cities caught in the crash, the household appliances frequently published results of listed companies Do whatever growth is expected to use it? Chinese home appliance industry to be? As the leading home appliance industry, Haier's performance to a large extent, no doubt a reflection of the future trend of the domestic appliance industry.
Performance slowdown
Performance was lower than expected rise to the collective resignation of senior executives, led to the recent share price slump Haier direct trigger. 17, Haier announced, said Zhao-Xing, Zhang Zhichun and Zhang Shiyu Wang Chao, three executives and independent directors, resigned his current position, Qingdao Haier. It is learned that Qingdao Haier's office for executives is determined by its performance, combined with Qingdao Haier's development over the past few years, changes can be seen that performance evaluation has become a favorite of Qingdao Haier executives appointed standard.
Learned, Haier, 2007
Air conditioning
Sales of 5 million units, although the scale of the previous two years to grow and remains among the industry, the third, but the growth is not anticipated. Increase in performance under pressure, Haier air conditioning business, restructuring and personnel changes are inevitable, the resignation of several executives to reflect the status quo is also increasing concern about the industry Haier, the negative impact on stock prices higher.
Course, the performance slowdown, not only Haier, the other is not optimistic about the second and third tier brands.
Facing four pressure
Revaluation result, the export tax rebate adjustment, reducing the industry's profit growth is expected appliance industry. The appreciation of the yuan, significantly lower export tax rebates on exports of a big impact home appliance industry, the industry level of profits will be adversely affected. At present, China exports an increasing proportion of household appliances industry, increasingly dependent on export markets, of which the largest share of exports of Haier, the main competitive advantage lies in low labor costs of the low price. Experts said that in terms of exports, 5% to 7% of the RMB appreciation rate, the domestic home appliances export competitiveness of enterprises will decline by 3 percent or more, the export enterprises will be in zero profits condition. Therefore, most of the RMB exchange rate adjustment will make its own brand into a household electrical appliance exporters dilemma. If the dollar price of exports unchanged, would have very narrow profit margins will be squeezed further interest rate changes; if the U.S. dollar export price increases, sales of inevitable decline significantly, even be out of the market. Therefore, the currency appreciation on the leading home appliance company Haier most affected.
Sustained inflation for household electrical appliance enterprises unprecedented cost pressure on corporate earnings growth in space. 2008, domestic appliance enterprises are facing cost pressures were greater than in any previous year. These include: international iron ore prices 65%, copper, aluminum and other raw materials rose 18%, crude oil prices rose, home appliance manufacturing costs continue to rise;
Refrigerator
And
Washing machine
National standard in energy efficiency requirements for product enhancement, on the firm's product timber, process design for greater links will enhance the
White
Corporate procurement of raw materials prices; new "Labor Contract Law" after the increase in home appliance business labor costs. These and other domestic appliances Haier gave enormous challenges leading companies, operating pressure surge.
Tight monetary policy led to the housing market decline, led home appliance demand. End of last year implemented a tight monetary policy effects on domestic real estate is unprecedented, mainly to raise interest rates, raised reserve ratio and the control of the credit scale. Tight monetary policy will directly increase the financial cost of the real estate business, real estate corporate finance costs, making the real estate company's product development, marketing has become more difficult; while the lending rates of increase, but also to make people purchase a substantial cost increased inhibition of housing demand. Data indicate that large and medium cities in China in recent commercial housing turnover shrank greatly, "Chibidaigou psychological" phenomenon intensified. The house volume shrinkage of a large number of the most obvious result is that air conditioners, refrigerators,
TV
The overall demand for home appliances such as the reduction of sales of household electrical appliance enterprises is difficult to have a considerable growth, even lower than the same period last year. So this makes the industry less optimistic about this year's home appliance industry.
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