Advertising: Three Ways to Immediately Improve Your Website
If you are in the business of making websites, you know one thing – nothing is permanent. There is always something that you can do to improve your website, whether it be generating fresh content to attract new visitors or integrating the latest technical development. But these things take time to create, and there can be a steep learning curve in the world of Web development. So what if you don’t have a ton of time to learn the latest daunting Web design innovation, but you still want do something to spruce up your current site? Well, you’ve come to the right place. Here are three things that you can do right now to add some extra pizzazz to your website without a colossal time or financial investment.
1. Typography
One of the subtle things that can really improve the look and feel of a website is its use of type. Nothing is more painful than seeing a website that uses Arial (sorry, Microsoft). Gone are the days when we could only use a limited number of fonts to make a website. Now there are a lot more options at our disposal. Online tools such as Typekit have wide selections of typefaces to choose from and they make it easy to set up an account and get going. Choosing a quality typeface for your site will give it a modern look and subtly create a better impression amongst users.
2. Photography
Another thing that makes designers cringe is the use of lackluster photography on the Web. Photography, like type, can make a huge difference in your page’s design. Great photography can foster a feeling of professionalism and a sense of brand identity on a subconscious level when used in a website’s design. Poor photography choices can lead to the opposite effect, causing the user to question the legitimacy of the brand.
To legally use images on websites in a time-efficient manner, many companies turn to stock photography. If this is your only option, popular sites such as Veer.com can be valuable resources. Using stock photography is a great way to obtain access to a wide selection of high quality photos for use on your site. However, if you have the budget, you might want to look into hiring a professional photographer to get a customized, unique look for the photography on your site. The images your photographer captures will be available for your use in a variety of ways (online and print) and it will help to separate your company from the competition by telling your personalized brand story.
3. HTML 5 Animation
The debate on whether or not Flash is dead has raged on over the past few years. One Flash alternative for adding animated elements to your site is HTML 5. This technology is still very new, causing many designers to shy away, but now this animation tool might be within reach for those without serious programming skills. A new company called Hype has developed a program that allows you to animate elements for the Web using HTML 5 technology. If you have worked with a timeline-based editing program like Flash, or even if you have made animations in Keynote or Powerpoint, then learning the Hype interface should be fairly simple. Tools such as this are valuable resources for anyone looking to add animations that work on devices that don’t allow Flash, like the iPad or the iPhone. Adding this interactivity and movement on your site can create a nice impression and add the extra spark that your site needs to be successful.
M/C/C is one of the top Dallas advertising agencies. Offering social media, public relations, and SEO services as well. For more information about them be sure to visit their Blog.
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