On the bathroom hardware industry, Integrated Marketing Communication
The so-called integration of communication, which is based on advertising, public relations, promotions, personal selling, trade exhibition, news reports the characteristics of different communication tools, the allocation of the corresponding auxiliary task of conveying a clear and consistent "with a" sound.
In recent years, as domestic wealthy groups, in particular the rise of the social elite, the first taste of life in technology, sanitary industry before large and medium cities in the country caused some concern in the high-end consumers in order to steam rooms, massage bathtubs, shower room (screen), ceramic toilet, washbasin, bathroom cabinet and other sanitary products, represented by the high-end consumer driven, to varying degrees from the wealthy classes have been infiltrated into the civil servants, teachers, white-collar workers and other consumer groups, that is, advocate " poetic dwelling "lifestyle has become a fashion and cultural needs of home. There is no doubt that this industry in the domestic economy and uneven development of regional cities, is in the market or the growth of the early guide, consumer product design aesthetic style, water culture, bath culture takes a long time to cultivate and cognition.
So the product brand sanitary How effective promotion to date?
Because people have already abandoned the original bathroom only to meet the single-function between the concept of inter-bathroom has become the people to enjoy relaxed, warm and romantic place for a moment. Famous French master of industrial design for Piano and domestic electrical appliances combo alliance to promote a French-style "kitchen revolution", the core of its brand message is "the French art of life." This includes both a clear difference between the brand will also be the brand's core values clearly communicated to the target consumer. After all, the brand is actually one of the products. The brand is one clear what kind of person, the less the basis of composition as a human being – goods (ideas), OK (behavior), appearance (visual), only a clear and consistent brand image of the only three-dimensional fullness.
And how to sell bathroom out of the brand's core values, I think that network marketing is a good way.
As more and more people began to use the Internet to learn about the relevant product knowledge, networks are more and more sanitary to promote enterprises to pay attention. How to network channels, to maximize their product information to target consumers show the immediate topic of concern for many companies.
The product is not an analysis of the user population began to promote the blind is a dangerous thing. This will not only spend a lot of time and energy, the results obtained is not good. To promote the network, first of all should be targeted user groups through product analysis, well aware of the user crowded places, to find the right place, the results achieved in promoting a natural like.
A clear user groups and user groups often gathering place, the next step is to develop a network of targeted outreach programs. In the development of the program, the need to integrate the beneficial effects of some of the best ways to promote. Manufacturers, such as the bathroom and wanted to use the Internet to advertise itself so as to achieve investment, promotion purposes, the most effective way is to select bathroom industry's largest and most professional e-commerce site to promote. In the bathroom cleaning nets as the industry's largest and most professional e-commerce site, not only for manufacturers to provide a platform to promote, but also for manufacturers launched investment Po services, convenient and practical, innovative investment model, effective informative, so many manufacturers that start use did not take long, it has made a more optimistic results.
Finally, the implementation capacity has also become a good ability to obtain the key to the promotion effect. Implementation capacity, that is to do things seriously or not, the ability to do things the size of the. To do things not only seriously, but also learn in practical work experiences. So as to facilitate the promotion of the future to achieve better results.
I am Frbiz Site writer, reports some information about welding robots , torch regulator.
Processing your request, Please wait....
