Anta Fall 2005 product orders will be held in victory – Health Care Netipot – Di
2005 3 30 pm, with the Guangzhou branch of customers from a final order will be entered into the computer for 10 days, "passion cause detonation of wealth?? Anta Fall 2005 product ordering" So far successfully concluded, was a red banner, bunting, carpet around the corporate headquarters of the usual calm has returned.
It is understood that this is the first order in the company's headquarters will be held, is the largest in corporate history will be the first order. Order At the meeting, a total of 1,500 people from Beijing, Shanghai, Guangdong, Harbin, 36 branches and was attended by representatives of overseas customers ordering this. This order will reach more than 600 million yuan turnover in order to create a new record the history of orders.
The order will change the pattern of previous orders alone, in addition to organizing the branch orders, the Corporation also held a flag-raising ceremony, "Anta All-Star Carnival", "Anta Fortune Avenue of Stars" and some meaningful and interesting links. For well-designed series of activities, branch colleagues have said: The order will not only allow them to experience the latest development of products Anta, it is so that we appreciate the company's overall strength, corporate culture. In addition, the carefully planned ceremony, it is all we had a very good collectivism and patriotism.
3 20 morning, from Nanjing, Changshu, Hefei, Luan and so on more than 500 branches in 18 representatives was held in Quanzhou hotel bookings will start the ceremony. Launch ceremony, the small total first made passionate speech, he briefly summarized the achievements of 2004, but also on all branches made new demands. D General said: "'passion cause detonation of wealth' is what we propose today is full of pride and hope of faith, as long as we strengthen this belief, we campaign on the product and brand development will have a new experience, to us dreams, passion and wealth will bloom at the same time. As long as we dare to move forward, the road to achieve this dream in our eyes. "
Subsequently, the brand management center director Wu Chung-hui to division staff to do the "ANTA Sports and Sports Marketing," the speech, Hu total system introduced the concept of sports marketing, development process, etc., at the same time the company sponsored events, the implementation of sports marketing briefly review the history. Hu always thought that, the implementation of sports marketing, to ANTA's brand awareness has reached a new level, with events spread, Anta spread from China's sports leaders, Anta's professional image is by the industry, the media , accepted by consumers, established the sporting goods industry in China Anta irreplaceable position! Huzong Jiang stressed that the voice as a national brand, Anta China's shoe industry leading into the orbit of international competition. Hu won the overall wonderful speech on behalf of office support applause. Hu General reiterated that order after the parent company will strengthen the division's training for sports marketing!
The same time, responsible for product development, director of product management center in Hai-Yan Zhou briefed the season product design features, as well as clothing, footwear material usage, she also focused on promotion of several shoes, clothing. At the same time, from Beijing, Guangzhou, Anta designer Zhang Junfeng, Zhang Jinfeng and other products introduced in autumn 2005 the design features, they also from a professional point of view of the possible fall of 2005 fashion trends, understand the product structure to guide branch, better ordering of goods.
It is understood that this order will be introduced to focus on race-based CBA, "All-Star boots" in the sports shoe design, based on the original upgrade Young of "Core Technology", emphasis on reducing basketball shoes weight while strengthening the protection of shoes. Footwear also introduced hard basketball shoes, running shoes core technology, life sports and other products. Clothing, is focused on the introduction of the outdoor sports series, CBA championship series, several series, in color matching, material use, and new breakthroughs. Movement is drawn on the international fashion accessories trend, in parts of the functionality, usability, aesthetics has done a bold attempt. The order will be the product structure, product specialization also creates a new history!
3 24 and the morning of March 28, from Beijing, Shenyang, Changchun, as well as from the second batch of Fuzhou, Quanzhou, Shanghai, Guangzhou, Hangzhou and Henan third participation in the sub-order company personnel, distributors, respectively, attended the ceremony.
In addition, in this order at the head office were also on the national "Anta Ka 2004 100 famous restaurant", "Anta excellent manager in 2004," was commended, you winners that they Members of the team continue to lead efforts to achieve more in 2005 with honors.
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