Jinjiang: The two sides are wide tide
20 years ago, no one would have thought that there is no tradition of Jinjiang footwear and shoes ruined a close relationship, 20 years later today, Jinjiang Cheng major base for the country and the World Tourism footwear sports shoes production base. The city has more than 3,000 shoe manufacturing enterprises, employing more than 35 million, annual output of more than 500 million pairs, the annual production value of nearly 20 billion yuan, 300 million pairs of export volume, export 1.2 billion U.S. dollars, products are exported to 80 countries and regions. March 19, 2001, Jinjiang, the Chinese Academy of leather and footwear industry organizations such as four co-named "China Shoes."
Economic development of the leading pack as the Jinjiang, Jinjiang footwear industry to create a surprise the world with the development of a miracle.
To build an aircraft carrier Shoes
The early 80s of last century, Jinjiang footwear industry mainly rely on a few pieces of a hammer, some scissors, a few sewing machines started in less investment and technology do not ask the bead slippers, vulcanized shoes manufacturing, shoe manufacturing enterprises based family workshops , the extensive mode of production and operation of the market inefficient. Into the 90s of last century, the face of an increasingly competitive domestic market, Jinjiang footwear industry began grafting foreign investment, introduce advanced production equipment, replenishment of expanding business to go, the scale expansion path, focused on creating footwear "aircraft carrier" . Currently the city already has more than 10 million annual production value of more than 130 enterprises, of which more than 100 million yuan in business nearly 10, more than 10 million yuan output value of scale enterprises account for 35% of the city's shoe production, and has cultivated a group such as Anta, globe , 3 Xing, Buick, Loving and other leading enterprises and famous brands shoes in 2000, the national tourism sports shoes manufacturer with annual sales of the top 20 rankings, footwear enterprises in Jinjiang accounted for 8, Anta Sports Shoes comprehensive market share of 3 consecutive years steadily holds the first national, globe, Guohui, Loving, MasterCard and a number of export-oriented enterprises increasingly popular products in foreign markets, which HQCEC "Asian ceremony was" brand has been in Eastern Europe consumers generally recognized.
Build Industrial Integration
Since the 90's into the last century, Jinjiang insist on restructuring, upgrading, start integration, innovative ideas, and promote bigger footwear industry. Currently the city has formed a footwear product variety, complete specifications of the pattern, there are sports shoes, sneakers, shoes, sandals, shoes, casual shoes, fashion shoes, hiking shoes, pearl slippers, skates, snow shoes, shoes and other hundreds of varieties and specifications, including sports, shoes accounting for travel, sports shoes production of 1 / 4 of world production of 1 / 8, there is a saying: the world average of 12 individuals to have a pair of Jinjiang shoes. The development of the footwear industry, other related supporting industries, the current Jinjiang from leather, shoes, chemicals, shoes, machine model numbers are in the region until a professional manufacturer engaged in supporting production for the shoe business, and emerged as the macro Wei Shoes, Thailand and Asia shoe, shoe Sheng Hui, Feng An shoe leather and a number of large-scale production enterprises, the formation of a social division of labor, self-supporting one-stop production cooperative groups. Supporting industries as leather footwear industry also developed rapidly Anhai town, and has become the largest leather base in Fujian Province and the central control area. The development of footwear shoe market also led the region's prosperity, Jinjiang Footwear Chendai town a few kilometers long formed the "shoe street", the raw materials market set shoe wholesale, retail, shoes machine fairs to one, attracted Zhejiang, Jiangxi, Sichuan and other domestic provinces (municipalities) and South Korea, Italy, Australia, Argentina, Taiwan, Hong Kong, more than 30 countries and regions, shoe machine merchant market business, the annual trade turnover exceeds two billion yuan , is the largest shoes in East China markets. Present a new, planned land area of 150,000 square meters, total investment of 185 million yuan, Chen Tai shoe market is speeding up the construction business. In a sense, a cluster of footwear industry in Jinjiang advantage for professional exhibition success, laying a solid foundation.
Brand style cast
Quality is the magic weapon for the footwear industry in Jinjiang. In the early stages of development, quality of Jinjiang shoes Zengyin repeated complaints from consumers, the "week of shoes," "across the street shoes", which experienced a market decline in the product after poor sales of the pain, footwear enterprises in Jinjiang make every effort to scientific and technological progress as the guide, pay attention to increase the technological input, introducing high-level talents and advanced technology, accelerate the pace of upgrading, improving product technology content. According to incomplete, in recent years, the city introduced a total of more than 2,000 auto shoe lines (sets), EVA shoe injection molding machine a nearly 60-Taiwan, an annual technical transformation investment capital 8 million yuan, the quality of footwear from shoe design , shoe selection, equipment renewal, technological transformation, product development and so has a higher level, a considerable part of the product is close to international advanced level. Jinjiang footwear shoe companies develop their own style of rapid profiling CAD / CAM systems, at the international advanced level. PU synthetic leather, PV layer leather and other scientific and technological implementation of the project, Nano, Lycra technology, materials technology to speed up the shoe update changes. Technological transformation in the finished product, based on the footwear industry in Jinjiang draw on experience of brand development, into IC management, conduct quality certification, pay close attention to quality basic work, and sports stars for spending huge sums to employ the image of film advertising, brand ambassador, is committed to the brand sports. Quanzhou HQCEC on September 12, 2002 passed the State Administration of Quality Supervision Inspection-free assessment of state-level exports, became the 10th house, footwear industry, second, the first export exempt enterprises in Fujian Province. According to incomplete statistics, the city more than 20 footwear companies at all levels of television advertising, only Chendai town shoe company invested in advertising on more than 300 million yuan, open the CCTV television sets or in part, often see to many movie stars powerhouse nowadays, sports stars are screen through fashion dynamic and youthful image and slogan development of law with arbitrary power Jinjiang shoe style. The implementation of brand strategy, laid the Jinjiang footwear industry to do business to the brands based in the city shoe won one national well-known trademarks, three brand-name products in China, Fujian Famous Brand 7, 8 Quanzhou well-known trademarks , in the eyes of many consumers, Jinjiang shoes has become synonymous with the World Tourism.
I am China Hardware Suppliers writer, reports some information about hair side combs , silver hair combs.
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