Le shoe running shoes to help the Blue Ocean effort led by pioneering profession
Reporter visited the market to understand, since the shoes market recovery heating, the shoe industry practice once a strong internal structure and ready to go. Recently, a rookie more fully committed to pioneering professional fashion mission, want to become a leader in running shoes running shoes Blue Ocean King.
Jinjiang City, Fujian to help journalists from Le Sporting Goods Co., Ltd. (hereinafter referred to as assistant music) learned that the company prepared to "help guide those who create music fashion shoes" as the theme of the commercials on Sept. 7 has been officially put to Hunan Satellite Television In the next media delivery plan, CCTV is also the column. Assistant music mustering the strength to fully enter the running shoes blue sea.
Music is a development to help the production and marketing-oriented shoes and apparel in one large modern enterprise. Since its inception in 1990, the chairman of the board under the leadership of Mr. Ding Jincheng, and gradually established operation mechanism of the growth of international integration. The company took the lead through the ISO9001 international quality system certification and ISO14001 environmental protection system certification, product excellence won the majority of consumers and partners at home. Has won the "Shanghai department store market, best-selling brand," "Quality Inspection Association recommended brand of Tianjin", "Fourth National Normal University Students Track and Field Games is the only designated products", "Asian Athletics Association of Sports Industry designated the only running shoes" and other honors.
It is reported that the commercials on September 15, 2009 at Hunan TV's entertainment section – "Entertainment without limits" and "mass response" "keeps loudly" to put in, Mondays to Sundays 17:45-18: The 15-time heavy attack of the API, and will be on November 1st at 6:00 p.m. on CCTV, "Sports News" section during the broadcast. The theme for the advertising film and its brand philosophy, the company chairman Mr. Ding Jincheng made this explanation: "to help not only create professional music, and the product carrier, but also a fashion spread of sports culture, advocacy campaigns and fashion Zero , sports and life without limits, enjoy the lifestyle movement, and found more enjoyment of life, this is music to help the brand value. "
Assistant music director of marketing, President Chen told reporters the company: The company started in 2009 in the second half full of brand differentiation strategy, create the "fashion shoes," the leading brand, a new round of marketing across the board to start. Full range of music will help the interpretation of "a professional manner, the release movement of talent to fashion a brilliant, smear campaign trajectory, the professional can fashion" as a new concept of brand communications.
In addition, from the planning department to help music companies Xiejing Li there is understood that this was also happy to help multi-channel, full range of potential distribution facilities, with the Chinese sports newspaper, clothing Review – World Guide, such as flat shoes media to establish strategic partnerships, targeted to strengthen the brand new concept in retail channels spread. We can see that help was filled with music everywhere, "the king of running shoes" blue ocean momentum leading running shoes to help the field of music dedicated to the professional sports guide for fashion innovation, fashion and professional sports.
According to industry analysis: music brand to help pioneer the gesture to leader self-confidence, a strong national corporate responsibility, and undertake a campaign to promote the industrial development of China fashion the historical mission, and in the next few years set the industry benchmark direction!
Le Sport on help
Le Sporting Goods Co., Ltd. is located in helping the famous Chinese shoes – in Jinjiang, is a development-oriented production and marketing of shoes in one of the modern large-scale enterprises. Company has more than 2,000 employees, with an area of more than 40,000 square meters of standard factory buildings, six world-class production lines, annual output of 5 million pairs of footwear.
I am China Manufacturers writer, reports some information about cowry shell necklace , brass chain jewelry.
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